广告聚焦
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大多数市场上不同品牌的同类产品在功能、质量、价格等方面都十分相似,现今的产品广告通常将卖点聚焦在消费者购买和拥有该产品的情感利益上。
In the market , the same kinds of products with different brands are very similar on the function , quality or price , so nowadays the products advertisements are focus on the " emotional benefits " which will influence the consumers ' desires of purchasing and possessions .