广告传播

广告传播价值及其外部性诠释

The Value of Advertising Communication and the Interpretation of Its Externality

中西方跨文化广告传播策略思考

Thinking on the Strategy of Intercultural Advertising Communication between China and West

电视广告传播着理想家庭的一种假象。

Television advertising propagates a false image of the ideal family .

CCTV黄金资源广告传播价值分析

An analysis of The Value of CCTV Prime Time Advertising Commercial

足球、整合营销传播与广告传播&浅议整合营销传播理论（IMC）观照下的广告传播

Football , Integrated Marketing Communication and Ads Communication

广告传播效果对消费行为的影响分析

The Spread of The Effect of Advertising on Consumer Behavior Analysis

全球化语境下广告传播的文化使命

The Cultural Mission of Ad Communication in the Context of Globalization

试论文化作为广告传播的软媒介

Discussion on soft media of culture working as widespread of advertisement

《清明上河图》与广告传播

Riverside Scene on the Qingming Day and the Media of Advertising

现代广告传播中受众心态例析与探讨

Reflection and Analysis of Psychology of Audience-orientation in Modern Advertisement Spreading

恐惧诉求理论及其在广告传播中的应用研究

The Research of Fear Appeals Theory and Application in Advertisements Communication

物与符号&传统物文化与广告传播

Utensils and Sign & Traditional Utensils Culture and Ads Communication

广告传播语境的文化探讨

A discussion of cultural factors in language context of advertisements

广告传播的信息使用策略

Using a operator that E. Information Tactics in Advertisement Communication

略论商业广告传播效果与受众心理

A Brief Introduction to Effectiveness of Advertisement and Public Mentality

西方品牌在华广告传播是当代中外经济文化交流与合作中的重要课题。

Western brand advertising in China is an important subject .

当代广告传播的误区分析

An Analysis on Contemporary Mistakes in Advertising Transmission in the current Era

提高名人广告传播效果的策略

The Strategies for Improving the Effect of the Publicity of Celebrity Advertisement

文化营销是广告传播领域出现的一种新的趋势与方法。

Cultural marketing is a new trend in the field of advertising .

广告传播中的语言和文化的障碍与跨越

Thoughts on Language Barrier and Culture Shock in Advertising Propagation

广告传播流程及其元素分析

Analysis on the Publicizing Process of Advertising and Its Elements

关于我国图书广告传播问题及对策的研究

Research on Communication Problem and Strategy of Chinese Book Advertisement

为制定数字娱乐产品的广告传播战略提供了依据。

Provide basis for the advertisement communication strategy of digital entertainment products .

论广告传播中符号与符号对象的关系

On the Connection of Symbol & Object in Advertising

跨文化广告传播中的语用失误研究

A Study on Pragmatic Failure in Cross-cultural Advertising communication

品牌联动：双赢诉求下的广告传播策略

Brands Linkage : Ads Communication Strategy under Win-win Requirement

文化分层与广告传播的价值选择

The Cultural Value Option of Stratified and Advertising Spread

如何评估电视栏目的广告传播价值

How To Evaluate Advertising Broadcasting Value of TV Programs

创意是广告传播活动中最核心的环节。

Creativity is the core activities of advertising communication .

对网络广告传播的几点思考

Some Reflection on the Advertisement communication on the Internet