市场细分战略

以此来体现企业的市场细分战略，形成顾客忠诚，实现其经济效益的最大化。

The strategy of market segementation can help to cultivate customer loyalty and achieve benefit maximization .

再次，综合外部环境和内部环境分析，提出了相应可选的营销战略和市场细分战略。

Then , by integrating exterior and interior environment factors , it raises the optional corresponding marketing strategies .

营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。

The marketing strategy analysis includes the market segmentation , targeting and position as well as the market competition , relationship marketing and international marketing .

紧接着回顾了营销战略的基本理论，对其中的市场细分战略、市场定位战略、品牌营销战略都有论述。

It reviews marketing the basic theories of strategy and then subdivide strategy to markets among them , marketing strategy of the brands have and expound the fact strategy market orientation .

韩国、日本的移动通信运营已经相继在无线数据业务的运营上取得了成功，他们的经验是1.市场细分战略，2.注重价值链的作用。

The carriers from S. Korea and Japan have made great success in the wireless data service , Their experiences is : 1.strategy of market segmentation , 2 . The importance of the value Chain .

其次是品牌建设与营销，差异化的市场细分战略是未来营销战略的核心，同时，神龙应该结合不同的品牌经营理念，实施东风雪铁龙和东风标致双品牌经营战略，以达到强大品牌的有形效益；

Then , brand establishment and marketing , and different market subdivision strategy are the cores of the future marketing strategies , meanwhile , DPCA should combine different brand operation concept to execute the operation strategy of double-brand like Peugeot and Citroen to reach the tangible effects of powerful brand ;

其中对市场细分和战略定位理论及相关的模型的介绍是本章的重点。

Strategy positioning theories and related model introduction base the foundation for SINOCHEM to frame international strategy .

种成熟商品样本可用于测试商品的定价策略、目标市场细分、广告战略、包装、分销渠道，等等。

A fully developed product sample can be used in terms of pricing policy , target market segment , advertising strategies , packaging , distribution channel , etc.

论文还特别论述了新疆中基实业股份公司从区域内市场走向国际市场采取的竞争战略，主要阐述了成本领先战略、目标市场细分战略和品牌战略等，以及上述战略实施后取得的效果。

, ltd from local market to international market , mainly demonstrating strategy of cost in the lead strategy subdivided in objective market and brand strategy and so on and effect after implementing strategies mentioned above .