事业层战略
- 网络Business-level strategy
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从战略管理分为三个相辅相成的垂直层次:公司总体战略、事业层战略和职能层战略,分析了保险公司在各自不同发展过程中,各种不同的战略运用。
In view of the three interactional arrangements of the strategic management-the overall strategy of the corporation , career strategy and functional strategy , this paper analyses insurance companies the use of various strategies in the development of their own .