崇拜消费

崇拜性消费的道德讨论。

6 , the worship of the ethical discussion of consumption .

假设四：外部影响要素对崇拜性消费行为有显著影响。

Assuming four : worship of external influences on consumer behavior factors had significant effect .

有别于一般产品的使用价值消费，崇拜性消费具有符号消费的特点。

Unlike the use value of consumer products in general , worship consumption has the characteristics of symbolic consumption .

崇拜性消费可能完全出于对偶像的崇拜，也可能仅出于从众、模仿心理。

Worship of consumption may be completely out of idol worship , it may only out of conformity , imitation of psychology .

灵活利用独生代青少年偏好崇拜性消费的特点，细分目标，精确营销。

2 , The flexible use of child Generation of young people prefer the characteristics of worship of consumption , subdivision objectives , precise marketing .

假设一：自我监控对崇拜性消费行为有显著影响，需要验证自我监控风格通过对偶像崇拜的显著影响，直接影响崇拜性消费行为。

Suppose one : on the cult of self-monitoring significantly affected consumer behavior . Need to verify , self-monitoring style idol worship by the significant impact of a direct impact on consumption behavior worship .

假设结果为：除第三假设未通过外，其它三类共11个细分假设全部通过。第四，阐述崇拜性消费模型对营销实践的启示。

Suppose the result is : the third assumption does not pass , the other three were all passed the 11 hypotheses . Fourthly , the elaborate worship of consumption model of marketing practice in China .

遵照消费行为因素影响模型的基本分类，定义并描述了影响崇拜性消费的因素，并在此基础上对崇拜性消费行为模型经行初步假设。

Factors affecting consumer behavior in accordance with the basic classification model , define and describe the worship of consumption can influence the factors , and on this based on the worship of the line consumer behavior models by preliminary assumptions .

本文首先对崇拜性消费行为进行了定义，继而通过对涉及偶像崇拜的社会学、符号学、心理学、传播学等相关理论的梳理，总结出行文的理论逻辑。

This article first act of worship of consumption were defined , and then through the idol worship involving sociology , semiotics , psychology , communication and other related theories in order , the theoretical logic of the text summary of travel .

书院祭祀仪式中的符号崇拜和符号消费，展现了书院在传播社会文化方面的重要作用。

The symbol worship and symbol consumption for Academy fete ritual represents that the Academy play important role in diffusing culture .

在一个国家，努力工作、健康的家庭、和睦的团体和对上帝的信仰是一种自豪，而现在，我们当中很多人崇拜放纵和消费。

In a nation that was proud of hard work , strong families , close-knit communities , and our faith in God , too many of us now tend to worship self-indulgence and consumption .

对与偶像崇拜相关的消费行为的解释，营销理论中的相关群体理论、消费流行现象都有所涉及，但是有针对性的描述崇拜性的消费行为在理论上仍有待丰富。

Of idol worship to explain consumer behavior related to marketing theory , group theory related , consumer pop phenomenon are covered , but worship of the description of the targeted consumer behavior remains to be rich in theory .

而消费者对干细胞储存认识不断加深，消费行为由最初的，对高科技产品盲目崇拜式的感性消费转变成如今的理性消费。

Consumer storage and understanding of stem cells , consumer behavior from the initial , high-tech products to the blind worship of the perceptual consumption into rational consumption today .

在对高消费的分析中，笔者主要通过偶像消费需求的建构以及偶像具有的象征意义和偶像消费具有认同、沟通效用三方面来说明偶像崇拜中的高消费倾向。

In the analysis of high consumption , the author mainly through the construction and consumer demand idol idol idol with the consumption of symbolic meaning and has recognized the effectiveness of communication in three areas to illustrate the idolatry of the high propensity to consume .

假设二：偶像崇拜的程度对崇拜性消费行为有显著影响，卷入偶像崇拜程度深的人，消费与偶像有关产品金额更高，反之亦然。

Suppose two : the degree of idolatry worship of consumption behavior of a significant impact , the degree of deep involvement of the people of idolatry , idols of consumption and the amount of the product higher and vice versa .

关注的重点是媒介对崇拜崇拜的影响，与媒介对崇拜性消费金额的影响。

Focuses on the impact of media on the worship of worship , and media consumption on the amount of worship .