对话式营销
- 网络conversational marketing
对话式营销-
对话式营销模式涉及到使用Web2.0概念和技术以高度个性化的方式与消费者进行交互。
The marketing-as-a-conversation pattern involves using Web2.0 concepts and technologies to interact with consumers in a highly individualised way .
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对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。
Marketing as a conversation : Engagement with end users and customers through social computing , transforming marketing from broad-brush communication to thousands of individual conversations .