反向营销
- 网络Reverse Marketing
反向营销-
基于反向营销理念的我国制造企业与供应商协作体系的构建
The Construction of Suppliers ' Coordination System in Chinese Manufacturers Based on Reverse Marketing Theory
-
文章阐述了反向营销在我国零售企业构建供应链中的应用。
This article analyzes the application of reverse marketing theory in tne construction of suppliers ' coordination system in Chinese retailers .
-
反向营销和反向拍卖是两种不同的供应商关系管理理念，不过全球经济一体化和技术的发展决定了企业中的多数产品既可以实行反向拍卖策略，也可以实行反向营销策略。
Reverse marketing and reverse auction are very different . However , buyers can implement either of the two strategies because of the globalization and the development of IT .