动漫营销

如今，我市不少企业也努力通过动漫营销，拓展市场。

Today , many companies are working through the city animation marketing , and marketing .

在初次试水动漫营销后，企业又有了更高的追求，那就是制作自己的动画片，动画片里还将加入东莞元素。

In the first test the water animation marketing , companies have a higher pursuit , that is , make your own cartoon , cartoons will also join Dongguan elements .

中国在动漫营销方面还存在着众多问题，不能满足消费者不断增长的需求，严重影响了我国动漫产业的整体经济效益，成为经济发展过程中的薄弱环节。

However , Chinese comics and animation marketing has many problems , unable to meet consumers ' growing demand , which seriously affects the overall economic benefits of Chinese comics and animation industry , becoming a weak link in the process of economic development .

动漫营销将关注点集中在动漫产品的作品策划、市场策划、媒介营销以及对衍生品的开发与营销上，整合整个动漫产业资源，调动各个环节的积极性。

Comics and animation marketing focuses on planning , marketing , media marketing of comics and animation works , the development and marketing of derivative products , the integration of the entire comics and animation industry resources , and mobilizing the enthusiasm of all aspects .

动漫产业营销传播研究

A Research on Marketing in Communication of the Animation Industry

相反，从动漫广告接受群体、动漫受众对于企业营销的价值来看，网络动漫广告是有着巨大发展空间的广告形式。

On the contrary , in light of its extensive audiences and its value to the enterprise marketing , it has great potential for further growth .