客户价值评估

客户价值评估模块。

Customers to develop the module . 2 . Customer value evaluation modules . 3 .

论述了CRM系统所涉及到的客户价值评估选择、客户市场分割、赢得新客户、连带或增值销售以及客户维持这五个主要方面的核心应用。

The important applications in CRM ( e.g. the assessment of customer values the selection of customers , consumer market division , the gain of new consumers , related increment sales and consumers maintenance etc. ) are discussed .

因此，制定有效的集团客户价值评估方法，对现有集团客户进行细分，是运营商必须解决的重点问题之一。本文以ZG移动公司为研究对象，运用客户关系管理理论构建了集团客户价值评估模型。

Therefore , how to evaluate the customer value and segment them efficiently is becoming one of the important problems for the operators , Taking the ZG mobile company as a research object , this paper builds the value evaluation model of group customers with the customer relationship theory .

大客户价值评估的结果是制定大客户营销发展策略的重要依据。

Customers'satisfaction is the important premise of preventing the customer drains .

基于作业成本法的客户价值评估与管理模型

The Evaluation and Management Model of Customer Value Based on the Activity-based Costing Method

利用遗传算法优化客户价值评估模型

Customer Appraisal Model Optimization with Genetic Algorithm

从当前价值、潜在价值和附加价值三个维度构建客户价值评估指标，利用改进层次分析法确定指标相对权重，并根据指标年增幅率动态监测客户价值的变化规律。

Customer evaluation indicators are established from three dimensions of current value , potential value and odditional value . The relative weights of indicators are confirmed by the improved analytic hierarchy process . The dynamic evaluation of customer value is realized based on the annual amplitude rate of indicators .

移动通信业客户关系价值评估模型研究

The Mobile Telecommunication Enterprise Customer Relationship Value Measurement Model Research

而对客户价值的评估是客户关系管理的首要任务。

And the chief task of CRM is the appraisal of the customer value .

客户价值的评估方法

Methods of Assessing the Value of Customer

论述了物流运输企业实施客户群体价值评估的意义，给出了基于模糊综合评判的对现代物流运输企业客户进行价值评价的基本思路。

The paper discusses the significance of implementing customer cluster value evaluation in logistics transportation enterprises and brings forth the basic idea for evaluating customer value of modern logistics transportation enterprises based on fuzzy comprehensive evaluation .

通信运营企业客户服务质量的价值评估研究

The Research of Evaluation of Customer Service Quality in Telecommunication Enterprise

对客户未来购买行为预测是客户终身价值评估、客户流失管理等研究领域的关键。

Having a good prediction on customer ′ s buying behavior is the key to many studying sections , such as customer lifetime valuation ( CLV ) and customer defection management .

本篇论文在全面参照了会计学、财务学和经济学经典理论基础之上，着重讨论了客户资产研究的核心部分之一&客户资产的价值评估问题。

Based on the comprehensive reference to the classic theories of accounting , finance and economics , this thesis emphatically discusses the value evaluation of customer equity .

本文通过以现金贴现方法，根据不同类型的客户关系差异，提出了一组客户关系价值分析与评估的方法。

This paper develops a set of measures to analyze and evaluate the customer relationship value ( CRV ) according to the diversity of different kinds of customer relationship by means of cash discounting method .

然后结合客户生命综合评价方法，构建了评价指标体系和客户价值评估模型，并对指标体系内主要指标含义和计算方法进行了详细的说明。

Combining customer comprehensive evaluation method , the paper constructs a theory model and evaluation index system from the comprehensive evaluation perspective and studies the customer value of the power supply enterprises . The meaning and the calculation of key indicators of the system are described in detail .

目前，移动通信业有关客户关系价值的研究还不是很多，尤其是客户关系价值的评估模型。

There is a few researches about the customer relationship value now , especially the measurement model of the customer relationship value .

客户关系管理是目前管理研究的热点，企业对客户价值的评估是其基础问题之一。

Customer Relationship Management ( CRM ) is a hot management research topic at present . To measure the value of customer by enterprise is one of the basic research of CRM .

主要是分析介绍国内外关于客户资源的资产属性、客户资产的定义、构成以及客户资产价值评估方面的研究成果，为本文的研究作理论铺垫。

The first chapter mainly analyses and introduces domestic and foreign researches on the asset attribute of customer resources , the definition , constitution and value evaluation of customer equity , which provides a theoretic basis for this thesis .

然后，对证券公司客户关系管理系统进行设计，对系统的总体结构及各模块功能进行详细设计，分析客户的价值以及评估，在此基础上，对系统进行建模。

Then , the securities company customer relationship management system design , the system structure and the function of each module detailed design , analysis of customer value and evaluation , on this basis , the system modeling .

第二部分在上述理论分析的基础上，提出了中间客户价值两纬度评价指标体系的总体思路；运用定性与定量分析相结合的方法，构建了中间客户价值评估的模型。

The second part of the above theoretical analysis , based on customer value to the middle latitudes between the overall evaluation index system of ideas ; and the use of qualitative and quantitative analysis methods , to build the intermediate model of customer value assessment .

由于客户资产对企业生存和竞争能力都非常重要，这就要求企业自身要加强客户资产的管理，客户资产价值评估可以帮助企业在进行客户管理时更具针对性。

As customer equity is very important to the enterprise 's survival and its competence , it requires the enterprise strengthen its management of the customer equity , while value evaluation of customer equity may help the enterprise carry out customer management to the point .

客户关系管理CRM（CustomerRelationshipManagement）通过对客户与企业联系细节的管理，以及业务过程的量化管理，基于客户价值金字塔建立客户价值的评估体系。

CRM ( Customer Relationship Management ) sets up evaluating system of customers ' value based on the pyramid of customers ' value , through both the management of the relationship between customers in detail and enterprises and quantizing business progresses .