客户积分

将该预算方法应用于某电信运营商的客户积分计划中，有效地控制了营销预算总额，明显地改善了营销效果。

Applying the model to certain telecommunication operator 's customer accumulative points plan , we find that the marketing budget is controlled efficiently and the effect is improved remarkably .

基于客户分布的积分营销预算方法

Method of marketing budget based on customers distribution

在未参与回报计划客户中，积分余额和储蓄类业务种类数对客户终身价值和交易频率有显著的负向影响。

The remaining score after exchange has negative influence on the customer lifetime value who not participates in the loyalty programs . In these customers who not participate in the loyalty programs , the more saving account kinds they have the lower transaction frequency they will .

补办后的新卡将沿用原卡的客户资料、累计积分和有效期限。

The lost VIP card 's customer information , accumulated shopping credits and validity will be transferred into the new card and will still be valid .