现在全球正在步入媒介融合的新时代，多渠道的传播途径、多媒体化的信息内容以及各种媒介功能的融合使受众角色得到了相应的拓展。
Now , our world is entering a new media age which is called media convergence , and audiences also extend their roles because of more communication channels , multi-media messages and the convergence of media functions .
媒介功能融合