商标战略

大连地区商标战略与对策研究

A Study of Trademark Strategy in Dalian Area and Its Countermeasures

第三章，影响我国企业商标战略的因素。

Section 3 , factors that affect trademark strategy .

论WTO条件下的商标战略

A Brief Discussion on the Brand Strategy Under the Condition of WTO

甘肃企业商标战略研究

Research on the Trade Mark Strategy for Enterprises in Gansu

中国入世以后的商标战略

Trade Mark Strategy in China After Entering WTO

商标战略是企业经营中一项重要战略，关乎企业发展经营的决策。

Trademark strategy is an important strategy for business relating to enterprise development , business decision-making .

第五章，重庆市出口知名品牌企业驰名商标战略规划。

The fifth chapter is the planning of well-known trademark strategy in Chongqing famous brand export enterprises .

现实中，企业商标战略的顺利开展也与之息息相关。

In reality , it also determines that the trademark strategy of enterprise carries out smoothly or not .

第三部分：企业的商标战略制定与实施的措施与建议。

The third part : with the implementation of the measures and suggestions to develop the enterprise trademark strategy .

第二章，企业商标战略基本问题的概述。分别对商标、商标战略的概念及其他相关概念进行界定及辨析，并对国内外企业商标战略的现状进行分析。

Section 2 , overview of company trademark strategy , definition of trademark , brand , and trademark strategy .

第二部分：国内外企业商标战略制定与实施的现状考察。

The second part : the domestic and foreign enterprises trademark strategy formulation and implementation of the status quo .

第二章，重庆市出口知名品牌企业驰名商标战略现状及存在的问题。

The second chapter , the status and problems of the well-known trademark strategy in Chongqing famous brand export enterprises .

品牌战略的实质是商标战略，其重要目标是创立驰名商标。

Brand strategy , in essence , is trademark strategy , and the important goal is the creation of well-known trademarks .

企业要长期在市场竞争中求生存，就要重视、研究企业商标战略的运作。

Enterprises to long-term survival in the market competition , we must attach importance to study the operation of the enterprise trademark strategy .

主要介绍了美日韩及国内企业商标战略制定与实施的现状考察。

Mainly introduced the United States and Japan and South Korea and the domestic enterprise trademark strategy formulation and implementation of the status quo .

主要是针对目前国内企业在商标战略制定与实施过程中存在的问题与不足，提出相应的措施与建议。

Mainly for domestic enterprises in the trademark strategy formulation and implementation process exists the question and the insufficiency , proposed the corresponding measures and recommendations .

实施工商行政指导对于地方商标战略的宏观控制、政策导向、理顺关系、市场监管具有十分重要的意义，能够形成良好的地方商标战略的发展格局。

Industrial and commercial administrative guidance is of great significance for the macro-control , policy direction , straightening out relations , market supervision of the local trademark strategy .

然而伴随着国家相关法律政策的不断出台，标志着我国正在进入企业商标战略的发展时代。

However , accompanied by the relevant state laws and policies introduced gradually , marks the development of our country is entering the era of brand strategy of enterprises .

应当实施何种商标战略来获得商标的国际保护是逐渐走出国门的中国企业必须加以考虑的。

The Chinese enterprises intending to expand their market abroad must take it into consideration & how to acquire the international protection of trademark and what the trademark tactic should be .

所以企业商标战略是企业未来获取和保持市场竞争优势，以法律等相关手段促成产品或服务占领市场的一种机制。

Enterprise trademark strategy is the future to obtain and maintain a competitive edge in the market , the legal means to promote products or services dominate the market as a mechanism .

并结合国家商标战略总体规划，到2020年，提出把湖北省建设成为商标注册、运用、保护和管理水平较高的省份。

National trademark in conjunction with the strategic master plan . Until 2020 , the Hubei Province will become to a province with a high level of a trademark registration , use , protection and management .

驰名商标战略是企业品牌战略的重要组成部分，是对企业一项重要资产的运作，不仅有助于形成企业的核心竞争力，还能为企业争取优惠待遇，帮助企业有效防止各种不正当竞争行为。

Well-known trademark strategy is an important part of enterprise brand strategy , and an important asset for enterprises . It not only contributes to the formation of enterprise core competitiveness , but also strives for preferential treatment for the enterprises , effectively prevent various unfair competition acts .

二是商标保护战略中的法律体系协调问题；

The second problem is concerning the harmonization of different legal system .

实施商标品牌战略，对于提高企业的核心竞争力，形成地域经济的竞争优势，已成为企业、政府的一项系统工程。

The implementation of trademark and brand strategy , regarding the enhancement of the core competitive ability of the enterprise and the formation of the competitive advantage of regional economy , has become an important issue which both enterprises and government are faced with .

美国专利商标局的战略计划绩效评估模式及其启示

The Model of Performance Evaluation of Strategic Plan in USPTO and Its Revelation

依托证明商标实施品牌战略做优做精做强径山茶业

Relying on the Certification Mark and Implement the Brand Strategy to Build A Strong Jingshan Tea Industry

我公司注册为中高档活塞环的商标推动品牌战略，以先进的设备、完善的管理理念、一流的服务创造公司的名牌！

Our plant is carrying out famous-brand strategy for in middle & high class piston rings , and providing advanced equipments , excellent management , the first-class services .

商标是企业形象战略CI（CorporateIdentity）的主要组成部分，是企业走向世界的桥梁。

The brand names are the main part of the corporate identity and serve as a bridge for the enterprise to enter into the world .

西方发达国家更是将商标保护提到了战略高度，并且形成了相关的保护理论体系，以推动企业实现商标价值。

Western developed countries even put the trademark protection to the strategic level and have formed the relevant theoretical system , in order to promote enterprises to realize the value of trademark .

面临入世，我国的企业应认识到商标是企业的战略高地，应根据自身情况设定商标战略。

While WTO is coming to us , our enterprise must be aware of the vital interest of trade mark , and then devise corresponding trade mark strategy according to our own situation .