无品牌

崭新的商标化世界〉，摘自《无品牌》第一章。

" New Branded World . " Chapter 1 in No Logo .

多达32.7%的蛋鸡养殖户购买无品牌、无厂家的饲料，调查者中只有90户购买有品牌并获得无公害或绿色认证的饲料。

Up to 32.7 % of the laying hen farmers to buy non-branded , non-feed manufacturers , investigators , only 90 to purchase brand name and get certified pollution-free or green feed .

这些手机包括彻头彻尾的假冒产品、无品牌产品和不知名品牌产品。

They include outright counterfeits , unbranded phones and nascent brands .

浅析无品牌化策略的运用

On the Use of No-brand Strategy

无品牌时代的媒体推广

Media Promotion under Non-brand age

一旦某一产品成为品牌商品，它将给企业带来超出无品牌产品销售的溢价收益。

Once some kind of product becomes a brand commodity , it will bring the enterprise more overflow benefit than an unknown or common product .

在那场茶叶伤心于无品牌的讨论之中，国内国外似乎高度一致认为中国就没有世界级的茶品牌。

Tea sad in that discussion with no brand , it seems highly consistent at home and abroad that China is no world-class tea brand .

可是，进一步分析，我们就可以发现我国出口的商品绝大部分是无品牌，或者贴国外知名品牌的商品，自主品牌的商品极少，世界知名品牌更是基本没有。

Through further analysis , however , we can find out that few of the exported products boast of famous brands , let alone world-class names .

然而大多数森林公园仍处于有产品无品牌的起步阶段，市场竞争力弱，品牌价值低。

While , most of forest parks just own the products but the brand , and still stay in the initial stage that the weak brand competitiveness and the brand values .

几年来，消费者开始减少消费，购买价格更加低廉，无品牌的食品。这一趋势由于经济衰退而愈演愈烈，导致大品牌的价值悄然缩水。

Consumers have been trading down to cheaper , unbranded foods in recent years , a trend that accelerated in the recession , potentially undermining the value of owning big brands .

但整形美容起步较晚，很多医院在品牌塑造、推广上还极不成熟：品牌形象相对粗糙，无品牌文化内涵，品牌无持续维护，无鲜明品牌理念，推广策略严重同质化

However , late start plastic surgery , many hospitals in brand building , promotion is also very immature : brand image is relatively coarse , non-brand culture , brand-free ongoing maintenance , no clear brand philosophy , Promotion Strategy

尽管分析师们对无品牌供应商占领大量市场份额的能力表示怀疑，但他们表示，如果威盛能成功支持这些供应商，中国电脑市场可能会再现转变了该国手机市场的情形。

Although analysts are sceptical about the ability of the non-brand vendors to grab significant market share , they say that if Via is successful in supporting the vendors , China 's PC market could see a repetition of a phenomenon that has transformed the country 's handset market .

公司的产品基本上是以OEM及ODM的方式外销，无自主品牌，客户类型为世界前10强IT公司为主。

Most product of company is sold by the way of OEM & ODM export , it got no independent brand , and the customers are world top ten IT companies .

他的衣服十分简朴：棕褐色短上衣、米色裤子以及蓝色格子无领品牌衬衣（由孟加拉国织工手工做成）。

His clothing is simple : a tan-coloured tunic , beige trousers , and a trademark collarless , blue checked shirt , handmade by Bangladeshi weavers .

本文阐述了无性别服装品牌如何与国际服装品牌竞争。

This paper describes the gender-free clothing brand to compete with international apparel brand .

指出，动力机制是指与品牌延伸有关的主体有无动力从事品牌延伸评价活动的机制。

Power mechanism means the mechanism if the main bodies relating with brand extension have power to evaluate the brand extension evaluation activities .

企业有无优质的品牌，是企业竞争力强弱，以及企业优劣的第一标志。

The first sign of the competitiveness and quality of enterprises lies in the fact that whether a corporate has its own brand .

销售非专利药的时候，无需在品牌药的价格基础上拼命地打折；6个月以内可以赚取像品牌药一样多的利润。是不是像做梦一样。

Selling your generic without being forced to discount heavily from the brands prices for6 months so that you are making almost as much profit as the original brand sounds like a dream .

有无清晰明确的品牌核心价值是能否成为强势品牌的必要前提。

Having clear and definite brand core value is the necessary premise to a brand if it want to be a famous one .

品牌是一所高职院校精神、文化、实力的综合象征，成功的院校无一不把品牌建设和推广，视为学院发展的重要环节，建立了各具特色的品牌建设战略。

The brand is a quality colleges spirit , cultural and strength synthesis symbol , the successful colleges all the brand construction and promotion , regard as the institute developed the first important matter , has established the unique brand construction strategy .

日本零售商无印良品已经尝试过“去品牌”的概念，其名字就来源于日文“MujirushiRyohin”，意思是“无品牌的优质产品”。

The unbranded concept has been tried before by Japanese retailer MUJI . The name is derived from the term " Mujirushi Ryohin , " which translates as " no brand , quality goods . "