无店铺销售

本文的第三部分介绍了国外先进的经验，在欧美，无店铺销售早已渗透到每一个行业领域，所以对其研究也相对成熟很多。

In the US and Europe , non-store retailing has already permeated every industry , thus its research is relatively more mature .

本文首先介绍了无店铺销售与传统实体店铺的区别，省时、省力、省钱、享受人性化服务，是无店铺销售模式逐渐受到消费者欢迎的主要原因。

The major reason that the non-store retailing has gradually become popular with the consumers is that it is time-saving , labor-saving , money-saving and provides a personalized service .

21世纪的营销利器&无店铺销售

Non-Store Selling : A Powerful Marketing Tool in 21st Century

论无店铺销售发展及其规范

On Non - store Selling Development and Regulation

2004年10月起即将实行的《零售业态分类》标准首次把六种无店铺销售形式列为零售业态。

" Retail Industry Form Classification ", which is to be implemented in October 2004 , for the first time includes the six no-shop forms .

阐述无店铺销售具有店外交易、媒体促成、双向沟通、交易空间大等特征及发展背景。

Non-store selling includes the characteristics of business trade outside the shop , media facilitate , two-way communication , trade space getting large and so on .

我们应深刻总结中国无店铺销售的经验与教训，营造有利于我国无店铺销售健康、有序发展的环境和氛围。

The experiences of Chinese non-store marketing should be summarized in order to construct the environment suitable for non-store marketing to develop healthily and orderly in China .

作为无店铺销售的一种，电视购物如今的发展势头十分迅猛。在国外，电视购物已经发展得较为成熟，这种新型的零售业态已经被人们广泛接受。

As " non-store sales ", TV shopping now is developing rapidly . Overseas , the television shopping is mature , this new type of Retailing has already been widely accepted .

采用无店铺销售方式，没有店铺租金和过多的人员及管理费用，具有方便、快捷和低价优势。

Because its selling model of no shops , it can save shop rent , excess workers and management cost , so it has advantages about convenience , rapid and low price .

电视购物是以电视媒体为销售渠道的一种无店铺销售方式，在我国作为法定无店铺零售业态中的其中一种，是继百货商场、仓储超市之后的又一次零售革命。

TV shopping is the non-store sales method which uses television media as its sales channel . As one of the statutory non-store retail formats in China , TV shopping is another retail revolution after the department store and warehouse supermarket .

除新华书店外，民营发行商、专业发行机构、出版社发行机构、其他国有书店、非书店零售店、网上书店，以及其他无店铺销售方式都得到了较大发展。

Besides Xinhua Bookstores , private sales merchants , professional sales institutes , printing house sales merchants , other state-owned bookstores , non-bookstore retailing stores , bookstores online , and many other sales patterns with no fixed counters have all attained great development .

电视购物是一种典型的无店铺销售模式，所以更多的受制于电话，大部分业务收入来自呼入的热线电话，呼入电话量和成功率极大影响着企业收益。

As one typical kind of " No store " sale model , TV shopping has more to do with phone calls , for most of its operation income come from the hotline and thus the successful rate of incoming calls greatly affect enterprises ' whole income .

针对我国无店铺零售主要存在的问题，政府要加大监管力度，出台切实可行的措施，推动和鼓励无店铺销售方式发展。

Focusing on the major problems of non-store retailing in our country , the government should increase the intensity of management and take practical and feasible measures promote and encourage the development of non-store retailing .