品牌娱乐化
品牌娱乐化-
品牌传播娱乐化过程中具有生动化、时尚化、个性化、传媒立体化、互动化的特征。
Entertainment-oriented brand communication has the features of vitality , fashionable trend , personality , dimensional media and interaction .
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因此，现代娱乐产业蓬勃发展，非娱乐产品的娱乐营销盛行，娱乐元素已经渗透到许多品牌与产品文化中，品牌传播娱乐化也将是提升品牌价值的长期行为。
Therefore , entertainment industry develops vigorously and marketing of non-entertainment product prevail . The entertainment has permeated into many brands and product culture .