品牌联合战略
品牌联合战略-
因此，选择具有较高品牌评价且匹配度高的品牌作为联合的对象，是使品牌联合战略能够顺利成功实施的关键。
Therefore , the key for the successful co-branding strategy is the selection of high brand value and high fit as the target brand .
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然后本文以中国移动动感地带品牌为例，分析了中国移动在品牌定位、品牌营销（特别是在实施品牌联合战略）方面的出色表现，并得出对中国其他企业品牌建设的启示。
Thirdly , this paper has a case study about M-zone , and confirms its excellent performance in brand positioning , brand marketing ( especially Co-Branding ), which is a good example for other Chinese corporation in the respect of brand construction .