品牌并购

伴随着国家品牌战略的实施和经济危机的影响，国内外品牌并购进入了活跃期。

Along with the practice of nation brand strategy and the long-run effect of financial crisis , the brand merger acquisition ( M A ) is more vigorous .

消灭式外企品牌并购现状与对策研究

Research on the Status and Solution of the Eliminating Brand M & A by the Foreign Enterprises

特别是特许经营与连锁经营、品牌并购的作用和方法对品牌发展的关系，提出了自己的见解。

The paper draws a full picture of the main methods and ways of brand development , especially of the function and methods of chartered operation , chain operation and brand merging .

纵观全球并购事件，品牌并购无论在发生频率还是交易规模上所占的比例越来越大，这为中国企业提供了一个提高品牌知名度、迈向海外市场的契机。

No matter the frequency of occurrence or the transaction scale of brand M & A becomes bigger and bigger , which provides Chinese companies a great opportunity to lever up brand recognition and enter overseas market .

第四部分是基于品牌战略并购的整合、税收及相关法律问题研究。

The fourth part , Introduce brand strategy of integrating acquisitions , tax and legal issues are related to research .

有跨国公司中国区的高层岗位工作经验或在跨国公司总部从事战略、品牌、并购等相关工作的经历。

Experience in senior positions in china or in the headquarters of multinational companies , engaged in strategic , brand , acquisition and other related work .

第二部分是对品牌战略并购的目标企业的价值估计，涉及企业品牌价值的影响因素、企业品牌价值评估的基本原理、企业品牌价值评估的方法。

The second part , Introduce assessment of the value of the objective enterprise , involving the impact of corporate brand value , brand value assessment of the basic principles of corporate brand value assessment study .

第三部分是品牌战略并购的融资，涉及品牌战略并购可行的融资方式及分析、品牌战略并购融资成本分析、品牌战略并购融资方式的确定。

The third part , Introduce acquisition financing . Brand strategy involving the possible acquisition and analysis of the mode of financing , brand strategy of acquisition financing costs , brand strategic means of financing the acquisition identified .

弱化影响则是指国内企业品牌在外资并购的行为中并没有得到发展。

Weakening effect refers to the brand in the foreign acquisition of domestic enterprises conduct did not develop .

中国投资者对陷入财务困境的知名品牌公司的并购情况则要好得多，他们希望这种趋势能够继续下去。

Chinese investors have had better luck with well-known brands in financial difficulty , a trend bankers expect to continue .

妥善管理好品牌和品牌之间的关系，这对于借品牌并购契机发展壮大的企业来说至关重要。

It is very important for a company which develops oneself by the brand M & A , the company have to manage the brand and handles the relation of the brands appropriately .

由此可见，国内企业在面对外资并购行为时要注意品牌保护，树立品牌保护意识，加强品牌管理，防止外资并购的垄断，减少品牌并购时的风险性。

Thus , foreign acquisition of domestic enterprises in the face of an act should pay attention to brand protection , brand protection awareness , strengthen brand management , to prevent the monopoly of foreign mergers and acquisitions , reduce risk of brand M & .