品牌生命周期

品牌生命周期的形成机理及其管理控制

Procreant Mechanism and Management Controlling of a Brand Life Cycle

论品牌生命周期及各阶段的品牌营销战略论体育用品品牌生命周期与营销策略

On the Brand Life Cycle and Marketing Strategy of Brand at Different Stages

引入生命周期理论，研究旅游目的地品牌生命周期的变化规律。

Introducing the lifecycle thesis , this text research on the variation laws .

第四章，六味斋老字号的品牌生命周期界定。

Chapter ⅳ discusses the definition about brand lifecycle of " Liuweizhai old brand " .

国内品牌生命周期较短是一个较为普遍的现象，而延长品牌的成熟期有利于提高企业的整体利润。

Brand life cycle is very short in domestic enterprises , which is a general phenomenon .

一个活动品牌生命周期的四个阶段中就是开发、培育、保护和创新。

A brand life cycle activities of the four stages of the development , nurture , protect and innovation .

因此，如何强化品牌生命周期管理是营销学界和品牌经营者普遍关注的热点。

The marketing circle and brand managers follow how to strengthen the management of Brand Life Cycle with great interest .

通过对品牌生命周期相关理论的阐述，界定六味斋老字号的品牌生命周期。

By the theory of the life cycle of the brand exposition , this chapter makes the definition of " Liuweizhai old brand " life cycle .

品牌生命周期各阶段顾客对品牌的认知和态度各异，企业在品牌管理活动中应当依据各阶段顾客品牌态度的不同，采取相应的品牌战略，推动品牌的发展。

As customers ' attitude and cognition are different to various stages of brand life cycle , enterprises should adopt some corresponding brand strategies to impel brand development .

本文试从品牌生命周期出发，探讨品牌生命周期各阶段的品牌营销战略，以期对企业营销有所裨益。

By analysis of the brand life cycle , This paper discusses the brand marketing strategy at different brand life cycles in order to enrich enterprises ' marketing knowledge .

从品牌生命周期的视角分析企业品牌危机产生机理，以利于企业防范和处理品牌危机。

This article attempts from the brand life cycle angle of view analysis enterprise brand crisis to produce the mechanism , favor the enterprise guard and the processing brand crisis .

换句话说：品牌生命周期是被选定的营销战略的结果，而不是独立于被选定的营销战略的一种必然的销售历史。

In other words : The brand life cycle is the marketing strategy result which designated , rather than a certain sales history which independence on the designated marketing strategy .

本文基于对品牌生命周期规律的认识，以灰色系统中灰色关联熵理论与和谐矩阵理论为分析工具，提出一种品牌市场生命周期管理理论研究框架。

Based on the concept of brand life cycle , the author puts forward a theory frame of brand life cycle management by combining the grey incidence theory with the entropy theory , Harmony Analysis Matrix .

本文从品牌生命周期的形成机理出发，研究体育用品品牌生命周期各阶段的特征，寻求体育用品企业在品牌营销过程中的应对策略。

From the forming mechanism of the life cycle of branded products , the author studies the characteristics of gymnastic brands in each phase of the life cycle in order to seek strategies for the enterprises that produce gymnastic products in the process of brand distribution .

品牌市场生命周期管理理论论纲

The Outline of Brand Life Cycle Management

分析了产业集群和区域品牌二者之间生命周期的关联性，得出区域品牌是在产业集群处于深入发展、趋于成熟阶段诞生的结论。

The relevancy analysis between industrial cluster brand and district brand lifecycle make the conclusion that the district brand grows up when the industry cluster is developed and mature .

并且由于产品均质化、消费感性化、品牌全球化和产品生命周期缩短等原因，产品市场竞争已经由价格竞争、质量竞争和服务竞争发展为品牌的竞争。

Meanwhile , owing to Products Indifference , Perceivable Consumption , Brand Globalization and short life circle of Products , competition in product market has developed to competition of brand from that of price , quality and service .

其中品牌策略安全包括品牌生命周期策略安全，品牌延伸策略安全，品牌扩张策略安全，品牌意识策略安全，品牌形象策略安全；

Brand tactics security includes the security of a brand 's lifecycle tactics , the security of a brand 's prolongation tactics , the security of a brand 's extension tactics , the security of the conception of a brand tactics , the security of a brand 's image tactics .

品牌管理的新思路：品牌生命周期战略

New ideas to brand management : the strategies of brand life cycle

学校品牌创新的动力源于学校品牌有其生命周期、兄弟学校的激烈竞争、学校内外环境的变化等因素，可以通过设立机构、加强制度建设、开展教育科研等策略促进学校品牌创新。

The school brand innovation impetus to school brand has its " life cycle ", the brother school competition , the school environment changes and other factors , can through the establishment of institutions , strengthen the system construction , education and research strategies to promote school brand innovation .

第二部分阐述论文的理论基础，通过对品牌特性、功能及品牌资产进行概述，运用品牌生命周期和品牌价值评价模型方面的理论，提炼出影响品牌资产价值增长的因素。

The second part deals with the theoretical basis for thesis on the basis of summary of the brand and brand characteristics and brand equity . This part extracts factors affecting brand equity value growth mechanism by referring to brand life cycle model and brand value assessment model .

服装品牌延伸是充分利用品牌资产、延长品牌特别是强势品牌生命周期的有效方法，受到国内外服装界的广泛重视。

Fashion brand extension , as a great concern from the fashion industry , is one of the most efficient ways to make full use of brand assets and prolong the life cycle of brand , especially strong brand .

一个拥有良好品牌的企业，总是能够在激烈的竞争中脱颖而出。但是品牌生命周期理论认为，如果没有优秀的品牌维护与提升措施，品牌也可能失去价值。

A good brand has the ability to help an enterprise get the chance in the fierce competition . If there are no outstanding brand maintenance and enhancement measures , the brand may lose value .

我国企业的品牌管理状况令人担忧，存在许多管理的误区，如品牌的生命周期短、夭折率高、品牌价值低、盲目进行品牌延伸、缺乏品牌的核心价值等等。

Our brands ' management is poor and a great number of mistakes exist in our brands ' operation , such as the short life cycle , high failure rate , low brand value , blindness of brand extensions , lack of core value , etc.