商店印象

全文围绕B2C网络商店印象这一核心概念，采用实证研究的方法，着重探讨了以下一些问题：首先，揭示B2C网络商店印象的构成因素。

The full text around the core concept of B2C online store image , using the methods of empirical research , focused on the following questions : First of all , this paper reveals the constituent elements of the B2C online store image .

商店印象与顾客忠诚关系实证研究

An Empirical Study of the Relationship between Store Image and Loyalty

论商店印象对消费者行为的影响

Discussion on the effects of store image to customers ' behavior

据此对消费者网络商店印象与购买行为的构成因素进行了确认，形成正式问卷。

Accordingly impression to consumers online stores with the purchase of a confirmed factors , into a formal questionnaire .

研究结果显示：（一）商店印象会正向影响消费者体验。

This research found that : ( 1 ) the store image had an obvious influence on the consumer 's experience ;

本研究以78份有效问卷为样本，采取探索性因素分析，得到了构成消费者网络商店印象的五个主因子。

Study 78 valid questionnaires to a sample taken exploratory factor analysis , has a consumer Web stores impression of the five main factors .

国外学者对商店印象与顾客忠诚之间的关系的研究结论还存在分歧。

For the being time , there still exist disagreements in the foreign studies about the relation between the store image and the customer loyalty .