商品文化

论包装设计对商品文化的营造

A Discussing on Packing Design to Commodity Culture Building

与海明威相比较，菲茨杰拉德在更大程度上将位于美国中心的商品文化小说化，而最终他又出于道德考量将它予以拒绝。

To a far greater extent than Hemingway , Fitzgerald fictionalized the commodity culture of the American center which he , in time , came to reject in favor of a moral posture .

但是包括科技文化、商品文化、员工文化和彤象文化在内的基准文化只是构成企业核心竞争力的基本因素，核心文化才是企业核心竞争力的真正源泉。

Only core culture was the real origin of corporate core competence .

商品文化在包装中的体现

Embodiment in Packing of Culture of the Goods

物性商品文化，就在于使抽象的物质创造与个人的精神生活发生亲密关联，从而使技术的物质奇迹和人性的需要平衡起来。

It has made the abstract material creation closely connect with personal emotions to balance the technological wonder and the human demands .

在商品文化语境中，文艺欣赏也必然在很大程度上成为一种商品消费。

In the commerce culture condition , literature-art appreciation must , to a great extent , become a kind of literature-art consumption to a great extent .

学校体育文化的宣传力度不够，影响了对学生终身体育意识的引导，忽视体育是商品文化的教育。

The promotion of scholastic sports culture is inadequate , which has affected the guidance of lifetime sports consciousness for the students , and the education that sports are a commodity culture is neglected .

通过大量的文献资料和前人研究结果阐述了文化、民族传统体育文化与商品文化的概念、特征、起源，以及它们相互之间的关系。

By a lot of documentation and the predecessor of the findings set out culture , the concept of national traditional sports culture and commodity culture , characteristics , origin , and the relationships between each other .

湿地文化具有多样性、独特性、科考性等特征，湿地的历史文化、民俗文化、饮食文化、商品文化等是湿地文化旅游赖以生存的源泉；

Firstly , the wetland cultures have many characteristics in diversity , peculiarity , science etc. The history culture , folk-custom culture , delicatessen culture and merchandise culture in wetland are headspring which are survival base for wetland culture tourism .

珠江上游地区旅游商品文化的提炼的基本思路是以旅游商品的开发为载体，以地方文化背景为依托，加强旅游商品的设计和包装，实现传统工艺和现代技术手段的有机结合。

We should make full use of the chance to develop tourist goods according to the local culture background and to improve the goods design and packing so that we can make traditional technology and modern technology merge into one organic whole .

大众文化与群众文化、民间文化并非同一概念，与精英知识分子建构的高雅文化针锋相对，大众文化是一种商品文化、世俗享乐文化和技术传媒文化。

The popular culture is different from the mass culture and folk culture and is diametrically opposed to the high culture established by the intellectuals . The popular culture is a commodity culture , secular culture of pleasure-seeking and technology media culture .

进入九十年代后，英雄主题出现了回归性的表达，一是在商品文化大潮中向理性回归，一是向当代文学开端时期的宏大叙事回归。

After the 1990s , the presentation of hero theme shows its regression . One regression , in the tide of cultural goods , heads for the rationality , and the other is for the great events in the beginning of contemporary literature .

改革开放后珠江三角洲社会经济迅速发展的文化动因是商品文化传统、地域文化条件与文化动力作用的发挥。

The cultural motive forces for the rapid development of social economy in Pearl River Delta since reforming and Opening can be grouped into three kinds ; the tradition of commodity culture , the conditions of regional culture and the cultural driving forces .

本章节主要的观点是民族传统体育文化要形成真正的产业，就必须让其含有商品文化的特点与功能，结合商品文化，使民族传统体育文化产业成为真正的产业。

Views of this chapter are national traditional sports culture to form a real industry , it is necessary so that it contains features and characteristics of commodity culture , combined with the commodity culture , the traditional national sports culture industry into a truly industry . 2 .

从策略上说，房地产广告更加注重商品文化价值的提取，比如对地脉文化、建筑文化、社区文化的挖掘；或与某种文化形式结合，赋予房地产商品某种文化内涵。

From the policy perspective , real estate ads pay more attention to the extraction of the cultural value of goods , such as regional culture , architecture culture and community culture , or combined with some kind of cultural forms , giving real estate commodities a cultural connotation .

商品是文化禀赋存在的物质形式。

Commodities are the substantial form that indicates culture endowment ' existing .

旅游商品的文化开发探究

Research of Cultural Development of Tourist Commodities

各个队伍通过各种不同的游戏元素、商品和文化展示，来庆祝了农历新年。

The teams celebrated the lunar new year with various in-game elements , merchandise and cultural presentations .

商品的文化属性，是与形成商品相关的各种文化禀赋在商品实体中的凝结。

Cultural property of commodities is an attribute that every culture endowment relating to commodities production coagulates in commodities .

文化商品为文化产业的发展创造经济价值，同时文化商品也是传递文化内涵的主要载具。

Cultural commodity creates economic value for cultural industry , meanwhile , cultural commodity contains and deliver culture connotation .

广告语，是通过各种传播媒体和招贴形式存在的向社会公众介绍商品.文化.娱乐等服务内容的一种宣传用语。

The advertising language is a propaganda term which is introduced to the public through various media and posters in the form of goods , culture , entertainment and other services .

文化产业由于其商品和文化的双重属性，产生直接经济效益的同时，在促进就业、维护国家和社会稳定、提升国家形象等方面发挥着重要作用。

Cultural industries , because of their commercial and literary properties , play a great role in increasing employments , maintaining social stability and enhancing national image as while as developing economics .

只有在广告中突出商品的文化内涵和文化附加值，提高广告的文化品位，才能在激烈的市场竞争中赢得消费者的认同，把握各种目标消费者的心理需要。

As long as ads highlight the cultural connotation and cultural value of commodities , the advertising promotion can win the consumers ' recognition and grasp their psychological needs in the fierce market competition .

文化心理在我国当代社会中的表现是：在经济的生产与消费上，人们越来越重视企业文化建设和商品的文化附加值；

The manifestations of the cultural psychology in China are as follows : in the economic production and consumption , people increasingly emphasize the construction of enterprise culture and additional cultural value of goods ;

文化产品拥有商品和文化的内部属性，其符号体系具有稳定和变化的意义。接受者对它的接受行为是文化互动的过程，这源自接受者的文化主体性。

Its symbol system has the signification which is stabilizing and mutative . Recipients ' behavior of cultural products is a process of cultural interaction , which is derived from recipients ' subject and cultural property .

出洋赴赛和召开国内博览会是人与物、商品与文化、物质文明与精神文明相结合的大规模中外交流活动，也是中国最初的以形式上独立、平等身份参预的大型国际社会活动。

Attending oversea matches and holding domestic fairs extensively , Chinese people had combined with goods and culture , material progress and spiritual civilization together . At the same time it was initial large-scale international social activities participated with the formal independence . equal identity of China too .

商品消费的文化色彩越来越浓。

The cultural colour of goods consumption becomes stronger and stronger .

旅游商品消费的文化人类学解读

An Interpretation of Consumption of Tourist Commodities from the Perspective of Cultural Anthropology

义乌小商品贸易跨文化交流论纲

On Cross-Cultural Exchange in Yiwu Small Commodity Trading

文化商品中的文化价值和审美价值的的实现往往是通过经济价值的实现为前提；

The realization of culture value is often based on the realization of economic worth .