企业营销伦理

企业营销伦理对顾客认同的影响研究

Research on the Relationship between Enterprise Marketing Ethics and Customer Identification

企业市场营销伦理与商品包装道德

Enterprise Ethics of Marketing and Commercial Package

消费者从不同视角感知到的企业非营销伦理行为越严重，企业品牌重生的可能性就越小。

The more serious the consumers feel about marketing unethical behaviors of the enterprise , the less possibility is for the enterprise brand to come to renaissance .

企业市场营销需要伦理道德，只有符合道德的营销才能真正促进市场经济的发展，促进社会的进步和可持续发展。

The marketing ethics of enterprise is very important for sustainable development of the economic .

本论文首先对企业营销和营销伦理进行了概述，对企业营销和营销伦理的概念、两者之间的关系以及国内外对营销伦理的研究进行了介绍；然后，着重对企业营销进行了道德审察；

The article firstly focuses on the enterprises ' marketing and the marketing ethics , introducing their concepts , relationship and the relative theories , then looks insight to the ethics aspects of marketing , suggests how to control the marketing ethics problems in the end .