品牌符号

采用企业家代言能够建立一种独特的品牌符号识别和延伸识别，通过产生特定的品牌联想影响消费者态度改变和行为发生。

Leader contributes to a unique sort of brand symbol identity and extended identity , influencing consumers ' attitude and behavior with specific brand associations .

一个强有力的品牌符号和品牌承诺建立起完整的品牌印象，代表着南山服饰在时尚产业上的高标准形象。

A powerful brand symbol and a promise for brand name build up a perfect brand impression representing the high standard image of Natsun Garment in fashion industry .

人们力图借助一些品牌符号来展示自己的身份和地位。

With the symbols of brand , people tried to show their identity and status .

这些品牌符号会随着节目内容的推进，相互暗示，互相诠释符号意义。

These brand symbols will hint each other and annotate the meaning of symbols mutually with the promotion of the program content .

企业正在注册生态商标，以阻止竞争对手拷贝品牌符号或假冒其它公司产品。

Companies are registering eco-trademarks to prevent competitors from copying branding symbols or attempting to pass off their products as those of others .

从符号学的视角分析代言人对品牌符号意义构建的作用，有助于加深人们对代言人的认识。

To analyze the effect of endorser on the building of brand symbolic meaning from the angle of symbolism helps to deepen peoples understanding of Endorser .

同时，本文着重强调品牌符号建构社会关系与主体价值的功能，它同时也是消费者认知研究的一个重要方面。

Brand Sign : A Semiotics Study Especially , it emphasizes the function of constructing social relationship and self-worth that is derived from the characteristic of communication .

针对文化产业无形性的特点，品牌符号、品牌个性和公司品牌共同构成建立强有力的文化产业品牌识别体系的核心要素。

Brand symbol , brand personality , and corporate brand together compose a powerful cultural brand identity system , due to the intangible nature of cultural and creative industries .

在电视机符号消费文化的浪潮中，消费者已从主要消费物的价值转向主要消费品牌符号价值，品牌符号成为消费购买中的重要决策性依据。

In the television symbol consumption culture wave , consumers have changed their conception from the major consumption " material value " to major consumption brand " symbol value " . Brand symbols have become important decision-making tools to lead consumers purchase .

首先，论文通过对电视机产品历史性发展演变，探求产品发展中的突破性，并对其结构符号、功能符号、色彩符号、材质符号、品牌符号等符号形式进行剖析。

First , by historic evolution of television , the paper explores the breakthrough of products in development . The symbol form including structure symbol , function symbol , color symbol , material symbol , brand symbol and so on are analyzed .

现代商业的神话，在不断改变品牌符号意指事实，这也正是现代商业社会，品牌能脱离产品本身成为一种有形的无价资产的根源所在。

The myth of modern business is changing the mean 's fact of brand sign continuously , which is the source place of that the brand can break away from a product becoming a kind of tangible non-valent assets in Modern business society .

把企业的信誉、文化、产品、质量、科技、潜力等重要信息凝练成一个品牌符号，着力塑造其广泛社会知名度和美誉度，烙印到公众心里，使产品随着品牌符号走进到消费者心里。

Brand epitomize a brand symbol from important information of reputation , culture , product , quality , technology and potential of enterprise and shape its variety fame and praise of society to the public so as to product received by customer with brand .

TextPride已经改名为SwyftMedia，并推出了一个能将新品牌表情符号和贴纸推送到短信应用中的新平台。

TextPride changed its name to Swyft Media and launched a platform that pushes emojis and stickers from new brands into messaging apps .

品牌是符号，浓缩企业各种重要信息的符号。

Brand is symbols that epitomize all kinds of important information of enterprise .

信号品牌和符号品牌

Signal Brand and Symbol Brand

包装不仅向消费者传达了其产品本身的使用价值，也传递了该品牌产品的符号价值。

Packaging delivers not only the value of the product itself , also the symbol value of the brand .

可以说品牌对名人符号的使用，目的是为了将名人符号的内涵转移到品牌中去，实现对品牌神话的塑造，最终满足消费者对符号的消费需求。

It can be said that the use of symbols is in order to transfer the connotation of celebrity symbols into the brand , and realize the shape of the brand myth , ultimately meet consumer demand for consumption symbols .

旅游地品牌形象视觉识别符号设计研究

Research on Tourism Destination Brand Image Visual Identification Symbol System

品牌传播中的符号印记

The Symbol Imprint in Brand Communication

二元消费与换挡加速：广告、品牌与消费的符号学阐释

Dual Consumption and Acceleration by Shifting Gears : The Semiotic Interpretation of Advertising , Brand and Consumption

在品牌运作中视觉符号系统的构建是十分重要且关键的环节，特别对于服装奢侈品品牌来讲。

The construction of the visual symbol system is a very important in the brand building , especially for the luxury brands in apparel industry .

雷和欧布莱恩发现，用户很喜欢各种品牌授权的表情符号，他们相信广告主肯定希望非常便捷地通过一家供应商来进入多种短信应用。

Wray and O ' Brien saw the way users eagerly engaged with their branded emojis , and believed advertisers appreciated the convenience of using one vendor to get many different messaging apps .

系统分析作为品牌形象的动物符号价值，起到塑造品牌形象增强品牌传播力的作用。

This paper also gives a systematic analysis of the value of animal symbol as the brand image , and plays an important role in shaping the brand image and enhance the brand communication .

品牌消费追求品牌的符号价值，而品牌的符号价值对消费者的心理具有重要影响；

In brand consumption , what people pursue is the symbolic value of the brand , which has great influence on consumers'psychology .

他们热衷品牌，看重品牌背后的符号价值。

They keen brand value of symbols .

明确大赛品牌文化，设计大赛品牌符号，优化功力比赛，形成大赛品牌识别系统；营销大赛品牌，得到目标顾客认同；建立有效的武术功力大赛品牌管理组织。

Clear series brand culture , design contest brand symbol , optimize capability game , forming series brand identity system , Marketing competition brands , get targeted customers approval ; To establish an effective function of wushu competition brand management organizations .

品牌标识包括品牌名称和以符号、图像、图案、颜色为特征的标识。

Brand identification includes brand names , and logos characterized by symbols , pictures , images and color .

在第三章中，作者把个性的定义界定在心理学范畴，从心理学的角度对品牌个性做了论述，并结合品牌的符号学意义，把品牌个性定义为品牌内涵义的人格化问题。

In the third part , with restriction of the definition of personality in the field of psychology and with reference to the semiotic significance of brand , this article tries to define brand personality as the personalization of the connotation in the brand .