品牌主张

今天，这一理念被升华为“伊斯泰得”的品牌主张：背得起的奢侈！

Today , The idea is sublimed to be EASTIDE 'S brand view : Let 's bag luxury !

我们甚至不需要强化我们产品的特征，而强化品牌的主张与内涵。

We do not even to enhance our products , we strengthen the brand 's proposition and connotation .

最后重点论述影响品牌文化价值主张的两个因素，一是宏观的国家品牌特性因素，即企业是否应该主张与国家品牌特性一致的价值主张；

At last , two factors that affect brand culture 's values proposition are given . One is macro-factor , national brand characteristic , which whether companies should propose the same values as national brand characteristic is studied .

本部分文案主要是将BOBO族、艺术精神与我们品牌之间进行串联，从而带出我们品牌的主张及之后的产品体系。

This section mainly builds the connections among BOBOs , art spirit and our brand , and brings out our brand 's proposition and the following product system .