品牌定位

在本文研究过程中，运用SWOT理论进行了房地产企业品牌定位分析；

In the course of this study , the use of SWOT and STP brand positioning strategy for the real estate business analysis ;

建构以PI（产品设计）为核心的DI（设计识别）体系能帮助企业明细品牌定位和品牌价值。

Construction DI ( DIS ) system which the core is PI ( product design ) to help companies brand positioning and brand value details .

目的为制药企业非处方药（OTC）的品牌定位、管理与传播提供参考。

OBJECTIVE : To provide references for the orientation , management and spreading of OTC brands .

本文重点对HG房地产公司进行了品牌定位分析，并因此提出了构建房地产品牌战略的重点内容。

The paper emphasizes the analysis of brand locating of HG company , and put forward the focus on brand strategy of real estate .

中国的汽车制造商们正努力向价值链和品牌定位链的上游进军，咨询机构JDPower的迈克尔•邓恩（MichaelDunne）表示。

Chinese carmakers are trying to move up the value chain and the brand-positioning chain , says Michael Dunne , of JD Power , a consultancy .

提出了包括CIS导入、品牌定位、创立领先品质、全方位品牌传播以及品牌合理延伸等五项房地产企业品牌构建策略。

It puts forward five brand establishment policies including CIS introducing , brand orientation , superior quality foundation , all-sided brand spreading and brand extension .

畅销书选题可以遵循STP的营销思想，在市场调研和品牌定位上下功夫。

The title selection of a best-seller may follow the marketing idea of STP , putting a lot of work into the marketing investigation and brand orientation .

但她在MTV音乐录影带大奖颁奖礼上的表演不是由于身心俱疲的关系，而是尝试以更加离谱的形象来摒弃滞后的青春美少女品牌定位。

But her VMA performance wasn 't a matter of exhaustion or burnout . It was an attempt to slough off an outdated young brand with one that 's much more outrageous .

采用文献分析法，利用营销学的产品理论对NBA中国赛产品进行了分析，对体育产品、体育产品的层次、品牌定位、品牌建立过程和产品的质量保证进行了讨论。

Adopted the method of documentary analysis , based on the product theory of marketing , this paper conducted an analysis on the NBA China 's competition and explored the sport product , the classification of sport product , brand establishment , brand orientation and the quality assurance of product .

文章运用STP（市场细分、选择目标市场和市场定位）策略分析零售企业自有品牌定位的基础，从消费者心智、品牌差异点和零售业态调整三个方面阐述零售企业自有品牌的定位策略。

The paper analyzes the fundamental factors of market positioning of private brands of the retail enterprises with STP tactics . And then it discusses the ways of the private brand positioning from aspects of consumer mentalities , differences between brands and the adaptation of the retail industry .

基于目标受众感知和竞争视角的城市品牌定位研究

City Brand Positioning from the Perspective of Customer Perception and Competition

基于消费者认知的品牌定位模式研究

The Study of Brand Positioning Models Based on Consumer 's Cognition

品牌定位应以文化为核心。

Brand localization ought to take the culture as the core .

杭州段运河品牌定位及传播策略初探

Brand Positioning and Communicational Measure Research of Hangzhou Grand Canal Paragraph

你会推荐哪一种品牌定位方式？为什麽？

Which of the brand positions would you recommend and why ?

第二部分：原生文化品牌定位的系统分析。

Systematic analysis of the brand positioning of the native culture .

基于供应商门槛的采购物资定位模型研究论品牌定位的形成机制

Study of Purchasing Positioning Model On Building Model of Brand Positioning

走出品牌定位误区的思考

Thinking of Walking Out the Mistake Area of Brand Orientation

品牌定位是品牌营销战略中的核心问题。

Brand positioning is the core of brand marketing strategy .

其次，研讨如家酒店品牌定位现状。

Secondly , research and family-like hotel brand positioning the status quo .

品牌定位是品牌研究中的重要理论。

Brand positioning is an important theory in brand research .

服装专业市场的品牌定位及实例分析

Analysis of the Cases on Brand Positioning in Garment Market

如果她不回来，在新市场上重新给品牌定位。

If she doesn 't , reposition the brand in new markets .

城市品牌定位的视角探析

Analysis on the Angle of the Orientation of a City 's Brand

四是对品牌定位及核心价值进行了提炼。

The fourth is to extract the brand positioning and core value .

大学生生活方式的服装品牌定位之研究

A Study on Clothing Brand Positioning Based on College Students ' Lifestyles

试论品牌定位策略

Tactics of Conflict On Brand - positioning ON ADVERTISEMENT POSITIONING

品牌定位：尊贵，时尚，典雅。

Brand orientation : Noble , trendy And elegant .

湖南科技学院特色强校理念的品牌定位与诠释

Annotate the Brand Strategy of How to Strong School by Cultivating its Characteristic

房地产企业品牌定位方法与实施策略研究

The Strategy Research of Position , Actualization in Real Estate Enterprise 's Brand