品牌定位创新
品牌定位创新-
深入分析了跨国公司在中国市场的品牌营销策略和品牌定位，品牌创新，品牌延伸和品牌文化的塑造和成功经验。
Deeply analyze the successful experiences of the brand marketing strategy and brand positioning , brand innovation , brand extending and brand culture of multinational corporation in Chinese market .
-
为此，本文首先从品牌竞争力理论入手，剖析了企业层次上品牌竞争力的七个影响因素&品牌产品、品牌文化、品牌定位、品牌创新、品牌传播、品牌保护、品牌运作。
Therefore , the thesis anatomise seven main factors of enterprise : brand product , brand culture , brand orientation , brand innovation , brand communication , brand protection , brand operation .