品牌诊断

文章通过对河北W酒业品牌诊断剖析，对W酒业的品牌定位、品牌核心概念以及品牌推广作出详细的阐释，明确回答了品牌的三个问题。

By analyzing W liquor industry brand in Hebei province , This article makes detailed explanation of the W liquor industry brand localization , the brand core concept as well as the brand promotion , explicitly answers three questions of the brand .

上海市二甲医院品牌诊断研究

The Study of the Brand Audit of the General Hospital of Level ⅱ in ShangHai

第三章上海市二甲医院品牌诊断结果分析与讨论。

In the third chapter , I analysis and discuss the results of the brand audit of general hospital of level II .

本文运用多学科理论，从理论和实践相结合的角度，比较全面、系统地阐述品牌诊断理论；

This thesis set forth Brand audit theory overall and systemically on the bases of the combination of theories and practices , using multi-subject theories .

品牌栏目诊断可以从知名度、美誉度和忠诚度诊断三方面进行。

Brand column diagnosis develops from popularity , reputation and loyalty .

文章通过对一家中小型白酒企业品牌的诊断，分析了该企业品牌规划和发展依据，对企业在市场定位、核心价值等进行了阐述，提出了企业如何围绕品牌规划所采取的营销策略。

After examining the brand of a small and medium-white spirits enterprise , the article analyses its brand planning and development basis , and expounds the market orientation and key values , then it points out how the enterprise takes marketing strategies according to the brand planning .