品牌评估

比较视野下的高职教育品牌评估体系建设

A Comparative Study on Higher Vocational Education Brand Evaluation System

基于消费者忠诚度的品牌评估方法

The Brand Evaluation Method Based on Consumers ' Loyalty Degree

第三部分综述了品牌评估的各种方法，通过这部分可以了解品牌评估的传统、现代方法，以及这些方法的不足和改进之处。

In the third part , evaluate synthetically several methods of brand evaluation .

品牌评估体系是关系高职教育品牌成功营造的重要因素。

Brand evaluation is a important factor for a successful higher vocational education Brand .

品牌评估方法的研究

A Study on Evaluation Methods of Brand

本文通过对国内牙膏市场的分析，选取广西柳州两面针有限公司开发的两面针牙膏为研究对象，利用基于消费者忠诚度的品牌评估方法，对该品牌资产价值进行了实证研究。

Use the brand evaluation method based on consumers ' loyalty degree to evaluate it actually .

品牌评估，让自娱自乐走开

Brand Evaluation , Let Self-recreation Go

第五章，找出一条通过品牌评估体系的完善来解决品牌管理相关问题的新途径。

Chapter five , we attempt solving the relevant problems in the brand management through perfecting the brand value evaluation system .

但是，在对品牌评估问题上，关于品牌价值评估的方法较多，对于品牌整体形象的评价比较少。

However , on the problem of brand evaluation , there were many methods to evaluate brand value , and there were fewer methods to evaluate the integrated image of a brand .

国内外三大品牌评估机构在评估品牌资产时均认为利润是由品牌创造的，并假定所评估的商标是品牌，混淆了商标与品牌的概念。

Three big brand evaluation mechanisms home and abroad all suppose that profits are created by the brand , and assuming that the trademark is just the brand , which confuse the two concepts .

第四部分结合传统评估方法的优点，克服其不足，从评估的可操作性和真实性出发，提出了品牌评估的改进方法：收益一实际法，并举例说明。

The last part puts forward a improved brand evaluation method by combing the advantages of traditional evaluation methods and overcoming the disadvantages , and to start from the operability and trueness , which is income-fact method , and to explain the method by examples .

第二部分主要介绍品牌评估的基本理论。界定品牌评估的相关概念、前提条件及原则，建立起品牌评估为一区间函数而非一个确切值的概念；

The second part is about the basic principles of brand evaluation such as to define the relevant concepts of brand evaluation , preconditions and criteria , to set up the concept that brand evaluation is a sector function , but not an exact number ;

新方法以收益折现作为理论基础，充分体现了品牌评估的消费者要素，弥补了现行评估方法的不足，同时引入了经营风险因子和品牌修正系数进行调节，体现了现实国情。

This new method is based on " income method ", it has fully embodied The consumer 's essential factor of brand assessment and have remedied the deficiency of current methods , for example , manage risk factor and brand revise factor is led into this new method .

主要项目：品牌调查评估、策略制定、创意命名、标志设计、企业及品牌识别系统的规划设计（通常所讲的CIS或VI）。

Main item : brand survey assessment , strategic planning , creative naming , logo design , planning and design of corporation and brand identity system ( usually referred to the CIS or VI ) .

方法：研究国内、外品牌价值评估方法和OTC企业及其产品特征，运用统计方法构建OTC品牌价值评估指标体系，引入模糊综合评价法评估OTC品牌价值。

METHODS : The brand value evaluation methods both at home and abroad and the characteristics of OTC manufacturing enterprises and their products were studied , and OTC brand value evaluation index system was constructed using statistical method , and OTC brand value was evaluated using Fuzzy Comprehensive Evaluation .

基于灰色系统的房地产企业品牌价值评估

Brand Value Appraisal of Real Estate Company Based on Grey System

景区型目的地品牌资产评估的指标体系构建与评估模型初探

Establishing Indicator Systems of Tourism Destination and Exploring the Assessment Model

服装品牌资产评估方法的应用与研究

Application and Research on the Methods of Apparel Brand Assets Assessment

本文从消费者态度方面对品牌资产评估进行实证研究。

This study explores the common factors of consumer-based brand equity empirically .

基于实物期权的品牌价值评估方法研究

A Research of Brand Equity Value Assessment Method Based on Real Options

品牌资产评估模型的建立及应用

Establishment of Evaluation Model for the Brand Assets and It 's Application

品牌资产评估模型的构建与应用研究

The Establishment and Applied Research of Brand Equity Assessment Model

品牌资产评估的公共因子分析作为公平的正义

Research on the Common Factors of Consumer-based Brand Equity Justice as Equity

误读：中国品牌价值评估

Wrong Reading : Brand Value Evaluation of China Brand

外资收购中的国内品牌价值评估

Value Evaluation of Chinese Brand in Foreign Capital Purchasing

基于支撑系统的品牌价值评估体系研究

Research on Brand Evaluation System Based on Supporting System

基于消费者的农产品品牌资产评估模型与实证研究

Consumer-Based Agriculture Brand Equity Evaluation and Empirical Research

品牌资产评估结果反映出北京消费者心中的酸奶品牌排名状况。

The research results reflect Beijing consumers ' general opinion on the 19 yoghurt brands .

现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。

The estimate of brand equity is mostly relative to customer loyalty and product additional price .

对体育用品品牌进行评估是体育无形资产评估的重要组成部分。

The evaluation on sporting goods brand is an important component of sporting intangible asset evaluation .