品牌形象研究

中国电信运营企业移动客户品牌形象研究

Research of China Telecom Operator Mobile Business Customer Brand Image

期间，一些直接的或间接的品牌形象研究成果不断问世。

During this period , researches about direct and indirect brand images were presented to the public one after another .

这方面研究始于20世纪50年代的品牌形象研究，并经历了品牌忠诚度研究、品牌管理研究、品牌资产研究和品牌识别研究而发展起来。

This aspect researches began with the brand image research in the 1950s , and it has passed through brand loyalty research , brand management research , brand equity research and brand identity research .

宝洁公司在华品牌形象传播研究

Studies on P & G 's Communication of Brand Image in China

城市旅游项目的品牌形象定位研究

Study on Brand Image and Location of " City Tour Project "

品牌形象的研究在国内外学术界比较深入。

Brand image has been studied thoroughly by academic circles at home and abroad .

对中国体育代表团品牌形象的研究

Study on Brand of the Chinese Sports Delegation

老字号品牌形象设计研究

The Study of China 's Time-Honored Brand Image

基于消费心理的文化品牌形象塑造研究

Researches That Are Based on Customers ' Psychology and Aimed to Shape Cultural Brand Images

中、西式快餐企业品牌形象比较研究

A Comparative Research on the Fast Food Enterprises Brand Identity of China and Western Style

中国电信重组后全球通品牌形象变化研究

On the Change in the Brand Image of Go Tone after the Restructuring of China Telecommunication Trade

旨在得出的一些规律性的结论将为城市品牌形象的研究提供参考。

This paper aims to bring some regular conclusions which will provide reference for the study of urban brand image .

综合上述分析得出以下结论：1.国内营销学界对品牌形象的研究，仍过于零散缺乏行业针对性，在研究的广度和深度上有待学界进一步挖掘。

Through the analysis , I draw the following conclusions : 1.By analyzing , we find the domestic marketing academics on the brand image is still too fragmented and lack of industry-specific , the breadth and depth of study need to further tap . 2 .

高校品牌形象导入CIS研究

The Research on the University Brand Image Inducts CIS

化妆品及香水品牌柜台形象设计研究

Study on Counter Design of Cosmetics and Fragrance Brands

企业成长期的品牌形象设计个案研究

Case Studies of Corporation Growth-term Brand Image Design

现代商业展示设计对企业品牌形象作用的研究

Research on Modern Commercial Display Design 's Effect on the Enterprise 's Brand Image

学校品牌的视觉形象研究

Studies on Visual Image for School Brand

品牌形象评价方法研究

The Approaches to Brand Image Evaluation

乡村节事旅游活动品牌形象的实证研究&以罗平油菜花节为例

An Empirical Study on Brand Image of Rural Festival Tourist Activities & A Case of Luoping Rape Bloom Festival

对于高校品牌形象体系的研究，目前还多限于定性地探讨品牌形象的维度及其塑造方面，很少有实证的研究。

Nowadays , most of the study on the system of the university brand image focus on the aspect of brand image dimension and building , and hardly has demonstration study .

基于上述分析，商业银行的品牌原产地形象的研究是很有必要的。成都，无论从国家政策还是地理位置，都具有相当大的战略意义。

Based on the above analysis , the author comes to the conclusion that the research of commercial banking Country of Brand Image is necessary . Chengdu , in terms of national policy or geographical location , is of considerable strategic significance .

通过数据与理论相结合的分析，本研究超越了传统的纸上谈兵，并在增强阿坝州旅游竞争力和建设阿坝州旅游土特产品牌形象的理论研究方面有所补充和创新。

Through the data combined with the theoretical analysis , the present study beyond the traditional empty talk , and enhanced the Aba tourism competitive ability and constructing the Aba tourism products brand image of the theoretical research to complement and innovation .

本文通过对品牌与品牌形象的研究，具体分析了我国陶瓷在品牌形象建设中存在的主要问题，并在此基础上提出了加强我国陶瓷品牌形象建设相关的对策。

By studying the relationship between brands and brand image establishment , this paper analyzed the major problems existing in the establishment of Chinese ceramic name brand image and then put forth their solutions .

在定性分析的基础上，确定大学生对国内外品牌形象的感觉属性研究因子，结合所确定的30个购买决策影响因子来展开论文定量部分的实证研究。

Based on the qualitative analysis , confirming the research factors which brought in the college students perceive in the domestic and foreign brands , and combining the 30 factors to spreading the positive research .

首先，本文以品牌形象及其相关理论研究为基础，改进了品牌关系模型学说，原创性的提出：品牌识别与品牌形象之间互成因果的过程，形成了品牌与消费者的互动关系。

First , on the theories on brand image , we improved the brand relation model theory , originally advance that the consequence of brand recognition and brand image is the relationship of brand and customer each other .

工业加工环节，在不断深化企业改制改革，提升技术装备水平基础上，全面推进以高档丝绸标志为核心竞争力和中国丝绸形象的品牌战略；企业形象研究；贫验结果和模拟象符合的较好。

Based on keeping deepening the reform of industrial administration systems and upgrading the level of technology and equipment , industrial processing links , having high-end silk sign as core competition and Chinese silk as image , press ahead to brand strategy in an all-round way ;

对我国陶瓷品牌建设中品牌形象问题的研究

Study on image establishment of Chinese ceramic brands

在此基础上，对品牌形象构成要素进行了探索性研究，提出了八条品牌形象构成要素作为手机品牌形象比较实证研究的理论依据。

Secondly , we done the groping research on the inscape of brand image , and then bring up eight inscape of brand image as the theory base of the positive research compare between KONKA & NOKIA .

已往研究十分关注品牌形象在店面设计，服务人员，售后服务等中观层面的探讨，随着神经心理学的发展和美学的发展，对于品牌形象的研究展现了更加微观的层面和学科交叉的取向。

In literature review , a lot of scholars focuses on brand image in store design , service personnel , after selling service at middle range . As the neural psychology and aesthetic development , researches on the brand image into the more microcosmic level and subject cross .