自主品牌创新

自主品牌创新；循环路径；滞障；政策框架；

Independent Brands Innovation ; Cycle Routes ; Barriers ; Policy Frame ;

我国轿车企业的自主品牌创新模式研究

The Research of China Auto Corporation 's Self-brand Innovation Model

对我国自主品牌创新能力系统的研究正是对这一方针的具体实施。

The concrete policy implementation is to research the innovation ability system of independent brands in China .

中国企业自主品牌创新外部支持效果比较研究&以东中西部有代表性省份为例

Comparative Study on External Support Effects of Corporate Independent Brand Innovation in China & An Empirical Analysis Based on Some Representative Representational Provinces of Our Country

根据自组织理论，对企业自主品牌创新动力系统的运行机理进行分析，从开放性、非平衡性、非线性和涨落四个特征揭示了企业自主品牌创新动力系统运行机理。

According to self-organization theory , innovation and independent brands of enterprise operation mechanism of power system analysis , from open , non-equilibrium , nonlinear , and the four characteristics of fluctuations explains the enterprise independent innovation and brand power system operation is reasonable .

摘要创立自主品牌是自主创新的重要方面。

Independent brand is an important aspect of independent innovation .

文章重点研究了浙江省木制玩具企业自主品牌塑造与创新发展的策略，具体体现为自主品牌个性塑造、品牌定位，品牌推广、品牌创新等策略。

The article has studied Zhejiang Province wooden toy enterprise independent brand mold and the innovation development strategy with emphasis , manifests specifically for the independent brand individuality mold , the brand localization , strategies and so on , brand innovation .

基于全球化温州鞋业自主品牌认知度和形象创新战略研究

Research on the Brand Cognition and Image Innovation of the Shoe Industry in Wenzhou on the Basis of Globalization