品牌文化定位

品牌的文化定位策略。

Tactics of brand culture localization .

小议品牌的文化定位

A Discussion on Brand Culture Localization

企业的新产品发展策略应当正确传达企业的价值观和品牌文化，以及如何定位企业的产品策略并使之得以顺利实施。

The new product development strategy of business will transmit the characteristic and culture of the corporation . How to locate the business product tactfully and realize successfully are the key to the corporation .

如何以文化锻造品牌，挖掘品牌中的文化底蕴，恰当而有效地进行品牌的文化定位，从而提升品牌的价值，是现代品牌管理的核心内容之一，也是对品牌的深层次认识。

How to create a famous brand with culture and how to carry out brand culture-orient is cored content in modern brand marketing and deep comprehension to brand marketing .

为此，本文首先从品牌竞争力理论入手，剖析了企业层次上品牌竞争力的七个影响因素&品牌产品、品牌文化、品牌定位、品牌创新、品牌传播、品牌保护、品牌运作。

Therefore , the thesis anatomise seven main factors of enterprise : brand product , brand culture , brand orientation , brand innovation , brand communication , brand protection , brand operation .