品牌文化定位
![品牌文化定位](../cache/32714.jpg)
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品牌的文化定位策略。
Tactics of brand culture localization .
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小议品牌的文化定位
A Discussion on Brand Culture Localization
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企业的新产品发展策略应当正确传达企业的价值观和品牌文化,以及如何定位企业的产品策略并使之得以顺利实施。
The new product development strategy of business will transmit the characteristic and culture of the corporation . How to locate the business product tactfully and realize successfully are the key to the corporation .
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如何以文化锻造品牌,挖掘品牌中的文化底蕴,恰当而有效地进行品牌的文化定位,从而提升品牌的价值,是现代品牌管理的核心内容之一,也是对品牌的深层次认识。
How to create a famous brand with culture and how to carry out brand culture-orient is cored content in modern brand marketing and deep comprehension to brand marketing .
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为此,本文首先从品牌竞争力理论入手,剖析了企业层次上品牌竞争力的七个影响因素&品牌产品、品牌文化、品牌定位、品牌创新、品牌传播、品牌保护、品牌运作。
Therefore , the thesis anatomise seven main factors of enterprise : brand product , brand culture , brand orientation , brand innovation , brand communication , brand protection , brand operation .