包装促销

就市场营销而言，包装承担促销和广告的功能。

In marketing the packaging acts promotion and advertising .

把设计者的名字印在包装上来促销。

Still greater sales are racked up by putting the designer 's name on the package .

二十世纪四十年代以来，美国商人一直在借助调查手段来研制、命名、包装和促销产品。

The American businessmen always develop , name , pack and promote their products with the help of survey since the1940s .

营销过程中充满了文化的因素，产品概念、品牌、包装、促销都包含了深刻的文化内涵。

The marketing procedure is full of cultural factors and all the product concept , brand , package and promotion contains profound connotation of culture .

你会看到议程上有三个事项。会议要讨论决定产品的价格、包装及促销品这几个事项。

On the agenda , you will see there are three items . On the table are the deciding price , packaging , and promotional items .

在这繁荣的市场背后，可口可乐、百事可乐等国际化品牌与我国本土品牌在价格、包装、促销手段等方面展开了激烈的竞争。

Behind this prosperous market , Coca-Cola , Pepsi and other international brands engaged in fierce competition with our local beverage brands in terms of price , packaging , promotions and so on .

由于产品同质化和品牌竞争的全球化，包装除了促销和帮助建立品牌形象之外，它更重要的一个功能就是增加和强化品牌的附加值。

Due to the product homogeneity and brand competition globalization , except for promotion and help build packaging brand image , except that it is more important to a function is increased and strengthened brand value .

商品包装策略与促销

Commodity Packing Tactics and Sales Promotion

情感诉求，主要包括情感设计、情感包装、情感促销和情感广告；

Emotional claim , which mainly includes emotion design , emotion packing , emotion promotion as well as emotion advertisement ;

吸烟和健康行动的研究经理阿曼达·桑福德说，现在包装是烟草促销的主要形式，并且说素包将是阻止误导信息的第一步。

Ash research manager Amanda Sandford said packaging was now the main form of tobacco promotion and said plain packaging would be a first step to stop misleading information .

•MyriadSet字体不得用于网站、产品、包装、手册、促销或广告资料及其它相关文字材料。

• you may not use the myriad set font on or in connection with web sites , products , packaging , manuals , or promotional / advertising materials .

本文从讲解包装设计的要求和如何充分发挥包装的促销功能出发，介绍了产品包装设计应遵循的原则，并列举了几种当前企业经常使用的包装策略。

With the discussion of the requirements of packing design and how to utilize the promotion function of packing , this article introduces the principle of packing design and presents several packing methods applied frequently by some businesses .

论述了化妆品的包装设计不仅要符合审美要求，还要注重与市场紧密相关的影响因素，只有这样才能使化妆品的包装更有市场促销力。

The proposition was that the packaging design of cosmetics should not only be keeping with aesthetic standards , but attaching importance to the influencing factors that are closely related to the market as well , and only in this way can packaging design promote sales .