公交电视
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公交移动电视的日益发展是现代城市化进程中的一个重要媒介现象与文化现象。
Bus Mobile TV is an important phenomenon in urbanization process .
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公交移动电视节目设置合理性的研究
Study on Rationality of Programs Setting of Transportation Mobile-TV
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希望通过这些研究能对我国公交移动电视的产业运营有一定启示作用。
These studies will provide certain inspiration in the industrial operations of the bus mobile TV in China .
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从总体上说,公交车载电视应改进现有的技术系统,创造良好的收视环境。
Generally speaking , Bus Mobile TV should improve the existing technology systems , and create a good viewing environment .
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公交移动电视是信息化与技术革新有力推动的产物。
The mobile TV in bus is a strong promotes products of the social change , information technology and technological innovation .
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公交移动电视的传播效果浅析&以太原市为例
Analysis on the Transmission Effect of the Mobile Televisions on Special Public Traffic Cars & Taking Taiyuan City as the Example
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目前,公交移动电视广告没有根据公交车上特殊的接受环境及受众接受心理进行创意,而是直接沿用家庭电视广告的创意手法,这影响了广告的传播效果。
Recently , not being created according to special circumstances and audiences ' psychology of accepting , mobile TV advertising directly impacts the effects of advertising .
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人们将在全球范围内进行活动,公交车载电视媒体以声像实现简便的信息传播,为人们提供公交途中的文化娱乐快餐。
The people will carry on the activity in the global scope . The bus TV media through the sound and image to communicate simple information , and provide people " the cultural entertainment fast-food " on the way of public transportation .
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随着公交车载电视媒体这一新兴传媒技术的不断发展,其良好的社会公益性和巨大的市场价值也日益受到各地区城市公交系统的关注与重视。
As the continuous development of the new media technology for public transport mobile media , the good social commonweal value and huge market value of the mobile media in public transport vehicle are concerned by the public transport system of cities .
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二是以兰州公交移动电视设置与编排、监管为例,分析总结公交移动电视在城市整体形象塑造中的功能价值、审美价值、文化价值及其编排规律。
Two is the Lanzhou bus mobile TV set and arrangement , supervision as an example , analyzed and summarized the bus mobile TV in the whole city image shaping in the function value , aesthetic value , cultural value and the rule of arrangement .
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公交车辆光纤工业电视监控系统
Optical Fiber ITV Supervisory System in Public Vehicles