信息营销

云计算；图书馆信息营销；营销策略；

Clouding computing ; Library information marketing ; Marketing strategy ;

论图书馆信息营销的管理学特性

Discusses on the Management Science Attribute of Library Information Marketing

基于4C的图书馆网络信息营销战略

Marketing Strategy of Library Network Information Based on 4C

希望本文在引导国内手机广告走向健康、快速发展的轨道，构建和谐的信息营销平台方面能做出微薄的贡献。3G技术使手机广告的表现形式越来越丰富。

I hope that this paper to guide the domestic mobile advertising toward healthy and rapid development track , building a harmonious message marketing platform to make a modest contribution.3G technology enables mobile advertising has become increasingly diverse manifestations .

图书馆信息营销中的网络营销策略

The Network Marketing Tactics in Library 's Information Marketing

数字图书馆信息营销机制研究

A Study on Information Marketing Mechanism of Digital Library

网络时代图书馆的信息营销

Information Marketing of Library in the Network Times

图书馆信息营销取向&信息用户注意力资源的开发

The Orientation of Library 's Information Marketing & The Development of Attention Resource of Information Users

信息营销会增强图书馆信息资源开发的内在动力，改变其开发理念，提高其开发效率。

Information marketing can provide internal impetus to library resource utilization , change library 's development conceptions , and promote resource utilization efficiency .

首先介绍了我国图书馆人力资源建设的历史与现状，其次提出了图书馆信息营销对图书馆人才类型、人才素质以及对图书馆人才结构的要求；

In the third section the article discusses the demand on the information marketing to the construction of the human resources of the library .

第五章根据中国互联网络的发展现状提出了大信息营销在中国发展的优势、问题和措施。

In the Chapter 5 , according to the situation of China about Internet it indicates the favored conditions , problems and measures to develop Rich Information Marketing .

本文阐述了数字图书馆网络信息营销的内涵，通过对数字图书馆网络信息营销的环境分析，提出数字图书馆网络信息营销的策略和未来发展方向。

This article expounds the connotations , analyzes the conditions and puts forward the strategies and the developing orientation in the future of the digital library 's networks information marketing .

全文共分为四部分，详细论述了图书馆信息营销的人力资源建设的理论与实践问题。

The article is made up of four sections and detailed discusses the theory 、 practice problems on the construction of the human resources on information marketing in the library .

可以以信息营销为切人点创新信息资源开发理论，研究其开发基本策略。参考文献8。

The authors propose using information marketing as the starting point for the innovation of the theory of information resource utilization and for the research of its basic strategies . 8 refs .

文章针对高校图书馆在参与信息营销竞争的三大优势进行分析，提出了高校图书馆参与信息营销的策略&信息产品策略、信息质量策略、信息定价策略、品牌推销策略。

This article makes an analysis of three advantages in the competition of information marketing , and sets forth four tactics , such as tactics of information products ; tactics of information quality , tactics of information pricing and tactics of promoting sales .

分析现代图书馆的发展趋势及其进行信息营销的优势，提出确立用户意识和设置信息营销岗位两个重要建议，论述图书馆开展信息营销的六项策略。

The paper analyzes the development trends of library and its advantages for promoting information , puts forward two important proposals on forming the ideas of serving the users and arranging positions for information promotion , and discusses the strategies for library to develop information promotion in six aspects .

在简述网络营销含义的基础上，阐述了图书馆信息营销过程中的网络营销的特点及实施策略，提出了图书馆信息营销过程中应该注意的问题。

On the basis of sketching the meaning of the network marketing , this paper probes into the features and implementing tactics of the network marketing in the course of library 's information marketing , and puts forward some problems needing attention in the course of library 's information marketing .

最后，分析4P、4C到4I的发展过程，以及对信息商品营销的影响。

Finally , the thesis analyzes the evolutionary process from 4P , 4C to 4I , and its effect on the marketing of information commodity .

按照在前一章对信息家电营销渠道选择的战略规划，详细分析了信息家电不同市场发展阶段不同的渠道选择策略。

Chapter 4 concretely contrives the marketing channels strategy for IA .

信息产品营销的几个问题及解决方案

Problems of information products marketing and the solution

信息产业营销渠道的研究

Research on It Industry 's Marketing Channel

信息产品营销机理探析

Marketing on IT Products

最后，根据前述研究成果，总结出信息产品营销所面临的关键性的问题及企业的营销对策。

In the end of the article , the most important problem in IT products marketing and solvent is illustrated .

正确示例：因为销售信息和营销信息不匹配，我们失去了重要客户。

Right : The other day , we lost the Acme account because our sales message and our marketing message didn 't jibe .

对原始信息在营销管理中的作用进行了分析，概述了原始信息收集工作的要求，介绍了收集原始信息的3种主要方法：观察法、调查法和试验法

This article analyzes the effect of primitive information on marketing management , outlines the requirement for the collection of primitive information , and puts forward 3 measures to collect primitive information , that is , observation method , investigation method and experiment method

本文阐述了图书馆信息服务营销的内涵，分析信息服务营销的必要性和可行性，并利用营销策略，从服务内容、服务方式、服务形象等方面来创新复合图书馆的信息服务。

The paper states the concept of service marketing in library , analyzes the necessity and possibility of service marketing . And we can use marketing tactics to create hybrid library 's information service from service content , service model and service image .

在OTC企业营销中将联合生意计划与手机拜访系统相结合，及时掌控信息，调整营销方案。

It combined the OTC enterprise marketing business plan with cell phone visit system in order to control information and adjust the marketing plan timely . 5 .

在对4I组合的内容以及应用进行详细介绍后，结合案例分析网络环境下信息商品的营销策略。

After discussing the content of 4I mix and its application , the thesis analyzes the marketing mix of information commodity in network environment with case study .

信息技术打开营销市场的金钥匙斯达公司以信息开拓营销市场

Information technology : a gold key to the door of market

采用信息密集型营销战略赢得精明的市场

Implementing Information - Intensive Marketing Strategy to Win the Smart Market