项目营销

并强调做好各阶段营销工作部署、建立VIP营销推广机制、强化项目营销传播与媒体宣传、开展一系列的营销活动等营销战略实施措施。

And stressed to do the work plans of the various stages of marketing , the establishment of the mechanism of VIP marketing , and strengthen the project marketing communications and media campaigns , launched a series of marketing campaigns and other marketing strategies to implement measures .

西门子公司吉林石化市场项目营销研究

The Research of Project Marketing Development in CNPC JiLin Company

兰州C房地产公司H项目营销策划方案

The Market Planning of H Project of C Real Estate Company in Lanzhou

AD公司KB房地产项目营销战略分析

The Analysis of Marketing Strategy of AD Company 's KB Estate Project

重庆XTE集团悬城项目营销策划

Marketing Planning for ' Chongqing Xuancheng ' of XTE Company

主要从学生方面、学校方面和社会方面，提出MBA项目营销因素的递阶层次结构模型，经过一致性检验和矩阵调整，确定各因素的相对重要性。

The paper puts forward the MBA program marketing factors ' recursive structure model mainly from students , school and society , then determines the relative importance of various factors after validating the consistency and matrix adjustment .

通过文献法、访谈法和观察法等方法总结分析现有MBA教育现状和存在的问题，并提出了课程设计是MBA项目营销的决定性方式的假设。

Through documentary reference , interviews and observation method analysis , this paper summarizes the current situation and existing problems of MBA education , and puts forward the hypothesis that the course design is the decisive way of MBA program marketing .

房地产住宅项目营销战略

The Selling and Planning Stratagem of the House Item

项目营销的价值核心是为客户创造并传递价值。

Core value of Project marketing is creating and transferring value for clients ;

棕榈湾房地产项目营销报告

Project Marketing Report of Real Estate of " Gulf of the Palm "

青岛东方温泉城项目营销策略设计及其实施研究

The Research on Marketing Strategy Design and the Implementation of Qingdao Dongfang Spring Project

我们很高兴获得规划批准，目前正面向中国投资者开展项目营销。

We are delighted with the planning approval and are marketing the project to Chinese investors .

同时，希望能为房地产项目营销工作提供理论和实践相结合的案例。

At the same time , combining theory and practice for real estate project marketing case .

区域或项目营销模式的决定。

Regional marketing or project model .

房地产投资项目营销策划主要包含对市场营销组合、定价、产品推销、广告等方面的策划。

Real estate marketing strategy planning includes strategy planning for marketing combinations , pricing , sale promotion , and advertisement .

随着行业的壮大和竞争的加剧，广告在房地产项目营销中发挥了重要的作用。

With the growth of the industry and increasing competition , advertising has played an important role in real estate projects .

羌文化广场项目营销一是受地理条件制约，文化广场项目规模受限，造成前期企业投入成本大，收益小。

The scale of Qiang cultural square project marketing is restricted , which leads to large initial investment cost but small gains .

为了保证项目营销策略的实施，本文对营销策略执行与控制做了详细的阐述，这有助于公司更主动地对市场变化做出反应，帮助公司构建经营竞争优势。

In order to guarantee the implementation of marketing strategy , this article make details about the implementation and control of the marketing strategy .

然后对内蒙古A房地产公司管理系统进行了需求分析，提出目前项目营销管理中存在的各项问题。

A real estate company in Inner Mongolia and management system needs analysis , leading to the present project marketing and management issues that exist .

阐述项目营销管理的发展现状、特点及发展趋势，为研究企业项目营销信息化管理打下基础。

Describes the development of project marketing and management status , characteristics and trends . Marketing information for the study of enterprise project management basis .

通过对印象·首日封项目营销的分析和研究，能为同类企业的营销实践起到一定的参考和借鉴作用。

So , the analysis and research on the marketing of the project in this paper could be provided as certain reference for the similar enterprises .

最后，本课题还提出了以项目营销相关理论为基础的赛事项目营销运作理念和营销策略分析。

Finally , this topic also proposed take Project marketing correlation theories as the foundation sports event project marketing operation frame and the marketing strategy analysis .

为保证项目营销策略的有效实施，本文对营销策略实施过程进行了初步的分析和讨论，以期为项目开发企业的营销行为提供切实可行的参考。

To ensure the effective implementation of the project marketing strategy , marketing strategy for the implementation of this process was discussed to act as the Dexing Group to provide practical information .

第五部分主要讨论了青岛东方温泉城项目营销策略的实施，包括营销人员的培训、营销管理、客户关系管理及其他配套措施。

The fifth part discusses the implementation of marketing strategy of Qingdao Dongfang spring project , including the training of marketing staff , marketing management , customer relationship management and other supporting measures .

首先，介绍项目营销信息化管理的发展概况及特点，分析研究项目营销信息化管理的研究的意义，明确研究的目标及范围，归纳出研究的基本框架结构。

First , the introduction of information technology management , project marketing , development of profiles and features , analysis , marketing information management research project studies the significance of clear objectives and scope of the study , summarize the basic framework of the study .

而近些年来，我国房地产行业虽然发展迅速，但受国家新一轮的调控政策、物价上涨、行业竞争等多重因素的影响，房地产企业在进行项目营销时所面临的成本压力不断增大。

Recently , Chinese real estate industry is developing rapidly , but it suffered by multiple factors , such as a new round national policy , the rise in price , competition among the industry , the pressure to marketing cost of real estate project is bigger and bigger .

以市场营销学的理论为基础，确定了我国夏季奥运项目营销市场大小的因素是观众人口、购买力和购买愿望，并对这些指标进行了细分。

Based on the theory of market marketing , the author determined that the factors that affected the magnitude of the marketing market of the events of summer Olympic Games to be held in our country were audience population , purchase power and purchase desire , which were further subdivided .

在鸿洲国际游艇会（VisunRoyalYachtClub）&一个建有船坞的大型地产项目，营销经理承认，许多泊位还在闲置着。

At the Visun Royal Yacht Club , a vast property development with a marina attached , the marketing manager admits many of the berths are vacant .

最后运用4P营销理论，从产品、价格、渠道、促销四个方面阐述了本项目的营销策略。

Finally by using 4ps marketing theory , we presentation the marketing strategy of this project on four aspects product , price , place and promotion .

第三部分是项目的营销环境分析，主要对宏观环境、微观市场环境以及消费者和竞争者等多个方面进行分析，同时结合开发商内部情况，进行了SWOT分析；

The marketing environments are analyzed in the third part which focuses on the macro environment , micro market , consumers and the competitors as well as the SWOT analysis related to the internal situation of the developer .