在近年来的营销文献中，交易费用分析（TCA）逐渐成为一种基本范式，尤其是在分析产业中供应商-购买者之间关系的时候TCA能够对经济现象予以有力地解释。
Transaction Cost Analysis ( TCA ) has become a fundamental paradigm in recent marketing literature , especially in analyzing industrial buyer-supplier relationship , where TCA always gives convincible explanation .
产业购买者