房地产项目主题概念是房地产产品与品牌的核心内涵。
Subject concept of real estate project is core connotation of real estate product and brand .
进一步，笔者又对主题定位在房地产项目策划中的地位、主题定位的作用当前对主题定位策划的误区等问题进行了研究。
Especially , the author researches on the status and function of the theme positioning for the real estate planning .
主题地产