集群营销

集群营销的理论与实践探索

Exploration on Theory and Practice of Cluster Marketing

集群营销能够有力地提升集群竞争力，促进区域经济发展。

So cluster marketing can enhance cluster competitiveness , and promote the development of regional economy .

为了提高浙江省民营企业集群营销管理水平，本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。

The paper studies marketing strategy , tactics and organizing of corporation cluster in Zhejiang Province in the interest of improving the management level of clustering marketing in the province .

总之，集群营销就是产业集群内众多的企业通过一定的协调机制形成有机整体，联合进行市场营销，共享集群资源，以集群的强大力量共同开拓市场。

To sum up , cluster marketing is that lots of companies in industrial cluster are connected by some coordinated mechanism as an organic collectivity to share resources of cluster , and explore markets with the great power of cluster .

文章的最后为政策建议部分，本文认为运用电子商务系统和加强现代物流体系，可以提高市场的交易和配送效率；同时要打造集群营销体系，提高区域品牌知名度。

This paper argues that using e-commerce system and strengthening the modern logistics system , can improve the efficiency and the distribution of market trade . At the same time , building cluster marketing system can improve the regional brand awareness .

浙江省民营企业集群式营销探讨

Approach to Group Type Marketing of Enterprises Run by Local People in Zhejiang Province

企业集群关系营销的信任机制和网络机制是企业集群关系营销运行的基础。

So the trust and the network mechanism are the foundation mechanisms of RMEC .

组织间信任与嵌入：产业集群组织营销中的信任机制分析

Inter-organizational Trust and Embeddedness : Analysis of Trust System of Organizational Marketing in Industrial Clusters

对企业集群整合营销的几点思考

Reflections on Enterprises ' Group Integration Marketing

在分析企业集群关系营销理论的基础上，试图提出针对主要关系相关方开展关系营销活动的模型框架。

Analyzing the theory of RMEC , the author is trying to found a model framework of the primary related partners .

集群品牌营销是民营企业集群的一个创举，它建立在集群产业组织创新和技术创新的基础之上；

The cluster brand marketing is a creation of the private enterprise cluster , which is based on the cluster industry organization innovation and technique innovation .

企业集群的区域营销：动因及其路径选择

Regional marketing of enterprises cluster : incentive and road

产品多样性、集群的联盟营销和团体营销&以汕头澄海见客制营销模式为例

Product Diversification , Alliance Marketing and Team Marketing of Cluster & Representative Model of Shantou Chenghai

产业集群的组织营销，由于其交易关系具有较强程度的嵌入性和网络性，组织间的信任机制尤为突出和重要。

Trust system of organizational marketing in industrial clusters is more important , for the transaction relations in industrial clusters are more embedded and networked .

本文从企业集群的区域营销优势探究集群区域营销的动因，最后基于企业集群的视角提出相应的营销路径。

This article introduces the concept of enterprises cluster at first , and then analyzes the incentive of regional marketing from the regional marketing advantage of enterprises cluster , at last finds out the road of regional marketing in the view of enterprises cluster .

中小企业集群情景下的营销优势分析

Analysis of Marketing Advantage of Small and Medium Sized Enterprise Clusters

基于产业集群的浙商合作营销影响因素及模式研究

Study on influence factors and model to cooperative marketing in Zhejiang businessman based on industrial clusters

文章结合中小企业集群的特征及营销优势，提出实现中小企业集群区域营销的五点建议。

Combining the characteristics and marketing advantages of SME clusters , five approaches for the realization of regional marketing are put forward .

以企业生态链理论为基础，提出了农业企业参与合作时的订单农业策略、企业集群策略以及合作营销策略。

Based on enterprise ecological chain theory , propose contract agriculture strategy , enterprise cluster strategy and cooperation marketing strategy when the agricultural enterprise participates in cooperation .

动态联盟和创新企业是集群内新技术传播的节点，也是集群品牌营销的关键。

The dynamic alliance and the innovation enterprise are the nodal points of new technique transferring within the clusters , and elements of the cluster brand marketing .

因此，地方政府在产业集群这一特定领域，尤其是在推动集群企业合作营销方面究竟如何发挥作用，成为地方政府在促进产业集群发展中要解决的重要课题。

Therefore , local governments how to play a role in this particular field of industrial clusters , especially in the promotion of the co-marketing of the cluster enterprises become an important issue to be solved by the local government in promoting the development of industrial clusters .

最后，结合实证分析和个案分析的结论，提出了传统产业集群和高新技术集群中，政府行为促进产业集群企业合作的营销建议。

Finally , combined the conclusion of empirical analysis and case analysis , give some marketing suggestion about the acts of government promoting the cooperation between enterprises of industrial clusters in traditional industries and high-tech cluster .

本文综合运用信任理论、社会网络理论和产业集群理论，在分析信任的类型，组织间信任的内涵的基础上，研究产业集群组织营销中组织间信任的形成、作用及其动态发展。

The paper will apply the theories of Trust , social network and industrial clusters to the formation , significance and dynamic evolution of inter-organizational trust of organizational marketing in industrial clusters , based on analysis of types and conceptions of trust .

研究认为，我国纺织服装产业集群发展需要引进高素质人才，建设区域特色品牌，积极嵌入全球价值链，促进集群升级和建设营销渠道。

The research suggests the apparel industrial cluster development should introduce high talent person , construct regional brand , embed in global value chain actively and build marketing channel .