绩效营销

本文共分为五大组成部分：电子邮件营销绪论、电子邮件营销SWOT分析、营销考核指标体系、营销绩效提升和电子邮件营销系统IT实现。

The thesis consists of five parts : Introduction of Email Marketing , Email marketing SWOT analysis , Assess benchmark metric , marketing performance promotion and Email marketing IT system implement .

在此实践背景之下，对于新产品绩效的研究成为营销领域的重要研究主题。

In this context , New Product Performance becoming a hot research topic in marketing area .

前言：目的：利用现代绩效管理来激发营销团队的潜力，促进其为企业带来好的效益。

OBJECTIVE : To stimulate the potentiality of the marketing group by utilizing modern performance management for the benefits of enterprises .

营销经理胜任特征模型的建立，将为选拔合格的营销经理，有效预测被选人员未来的工作绩效，合理设计营销经理的职业生涯规划等方面提供有力的依据。

The competence model of the marketing manager can provide guidelines for the selection of marketing managers , the forecast of the managers ' performance and the design of the career-developing plan for marketing managers .

目前对营销绩效的研究主要从营销绩效评价指标与营销绩效评价方法这两方面进行，研究模式相对比较单一。

As for the corporate marketing performance , scholars from these two aspects to study : marketing performance evaluation and marketing performance evaluation method of the research , the research model is relatively simple .