消费者记忆

现代市场营销和广告宣传中，优秀的品牌应该在拥有独特的图形、色彩、造型的同时还要有与品牌内涵相辅相成的品牌字体设计、严格规范的字体来进行长期的维护，才能使消费者记忆深刻。

In modern marketing and advertising , good brand should have a unique pattern , color , shape content but also have complementary typography design with the brands , that font constraints to strictly regulate the long-term maintenance , in order to make consumer keep memories .

使用经验作用路径最为直接，对消费者品牌记忆的影响也最为深刻。

Use experience influent s consumers ' brand memory directly and profoundly .

此外，情绪状态似乎能够增强消费者的记忆。

Moreover , mood states appear capable of enhancing a consumer 's memory .

消费者的记忆错觉的产生与消费者具体的消费实践有关，接触少的品牌产生错觉的概率高，接触得比较多的品牌错觉率相对要低。

Third , the causing of memory illusion is related to the consumer 's consumption practice , the familiar brands cause low mistake rate whereas unfamiliar brands cause high mistake rate .

不同年龄阶段的消费者在怀旧记忆和怀旧购买意愿方面分别存在显着差异。

Consumers of different ages have significantly difference in nostalgia psychology and purchase intention .

消费者品牌知识可以理解为存储在消费者记忆中的与某一品牌有关的个人化的理解和信息，这种信息既可以是描述性的，也可以是评价性的。

The brand knowledge can be understood as personalization information in consumers ' memory which concludes both descriptive and appraisive factors .

消费者购买力的决定因素已经不再是商品的功能和价格，而是商品给消费者带来的情感记忆。

It is appreciable that today the functions and price of merchandise are no longer the essential facts that impact consumers ' purchasing capability . Instead , it is the emotional memories brought to customers that counts .