广告心理学

广告心理学课程应用视觉效果教学思路探讨

On the Application of Vision Effect to the Advertising Psychology Teaching

当代广告心理学研究深受信息加工理论的影响，形成了广告信息加工的说服模型这一理论走向与研究范式。

The study on advertising psychology was deeply influenced by the theories of information-processing .

广告心理学中的眼动研究和发展趋势

Eye Movement Analyses in Advertisement Psychology and Its Research Trend

本文从广告心理学的角度分析了消费者对各种广告媒体的心理反应。

The article analyzed the consumer 's psychology reflection to different advertisement media , which contains the advantage and disadvantage .

产品包装是现代营销的重要手段之一，也是消费与广告心理学领域的研究热点之一。

Product packaging was very important in modern market , becoming a hot topic of research in the field of Consumer and Advertisement Psychology .

构成广告心理学课程基础的是普通心理学、消费心理学和社会心理学。

Advertising psychology is the applications of psychology knowledge and its methods on advertising field , which is also the fundamental course in advertising program .

广告心理学是一门理论性强，内容抽象的中间性、边缘性学科，在教与学的过程中有着一定的难度。

Advertising psychology is a midway and edged subject featured with theory and abstract content , which makes it hard in the teaching and learning process .

广告心理学是心理学的重要分支，心理学基础理论的发展和运用，指导和推动了广告心理学的发展。

Advertising psychology is an important branch of psychology , psychological development and application of basic theory , guiding and promoting the development of advertising psychology .

同时从广告心理学角度研究文案的诉求如何深入消费者内心。

And on the other hand , if we study it by the advertisement psychology , we can learn how to know what our consumers need .

所以，从广告心理学观点来定义广告就是：广告是以多种内部联系的方式，影响消费者品牌态度和购买行为倾向。

Therefore , from the point of view of psychological : Advertising is a number of internal links to impact consumers'brand attitudes and purchase behavior tendencies .

广告心理学认为，广告心理暗示的作用一般分为五个方面：自然情景、社会文化情景、时间情景、任务情景以及以前状态情景。

It is thought in Advertisement Psychology that functions of mental suggestions in advertisements generally can be divided into five aspects as follows : natural circumstances , social culture , time , tasks etc.

广告心理学就是研究怎样将这些原理用于广告，使广告符合消费者的心理，能够被大众所接受，充分发挥出广告的功能。要在市场营销中充分的了解和调动消费者的心理需求和心理过程。

Advertising psychology is a science researching on how to employ the principles in advertising and how to make advertising adapt to the taste of the customers and be accepted by the public and exert its immense fully .

该章节首先捕捉学术前沿，运用传播学、广告心理学基础理论，有所创新地提出旅行社报纸广告设计的关键元素：符号、注意力、需要。

Firstly , this part consults the front line of the academic field , applying the basic theory of communication and advertising psychology , then points out the key elements of it creatively : sign , attention and need .

本论文主要从广告心理学、传播学、消费行为学的视角出发，采用文献研究方法，对网络广告心理特性及其创作策略进行研究，这对网络广告的理论发展和实践具有一定意义。

From the angle of advertising psychology , communication and consumption behaviouristics mainly , this thesis researches into the psychological features of network advertisement and its creating tactics by adopting the approaches of researching documents . It has certain meanings with the development of theory and practice of network advertisement .

名人电视广告的心理学分析

Psychological Analysis of Celebrity TV Advertisement

儿童产品广告与儿童心理学浅探

Probe into Advertisement of Children Products and Psychology of Children

广告的应用心理学问题

Applied Psychological Issues in Advertisement

随着广告学和心理学的发展，人们对于广告如何影响消费者有了更全面的认识。

With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers .

而根据广告学、心理学等成熟理论的阐述，可将旅游广告效果分为经济、心理和社会三大效果。

According to the theory of advertisement and psychology , the tourism ads effects can be classified into economic , psychological and social effects .

正如我们预期的一样，好的广告绝对需要有心理学的指示。

As might be expected , a knowledge of psychology is essential for good advertisement .