广告定位
- 网络Advertising Positioning;Ad Positioning
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广告定位理论是西方七十年代后,对广告策略最具划时代意义的理论。广告效果不好的原因与广告定位的失当有很大关系。
Since the 1970 's , advertising positioning has been an epoch-making theory concerning advertising strategy in western countries . Effects have much to do with the advertising positioning .
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随着在广告定位经验的增加和Facebook用户的增加,Facebook可以为整合Connect的商家提供独特的营销机会。
With its growing experience in ad targeting and more users moving to Facebook messages , Facebook can create unique marketing opportunities for merchants that integrate Connect .
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本文综述了OTC药品市场的特点,现状及发展趋势;研究了OTC药品广告定位的理论基础,并分析了我国OTC市场的竞争状况,得出了OTC药品广告定位的消费者导向原则;
This thesis explicates the features , current situation , and developmental tendency of OTC market , researches the theoretical foundation of OTC market 's advertising direction , analyses the competitive situation of the market , and obtains the consumer-oriented principles of OTC market .
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准确的广告定位是成功广告的重要环节。
Advertisement orientation is a very important link in advertisement activity .
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品牌名称是影响广告定位的重要因素。
The name of brand is the important positioning-influencing factor .
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同时也分析保健食品广告定位给产品销售带来的潜在危险。
The potential risk of advertisement orientation to product selling was analyzed as well .
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这个广告定位于那些握着啤酒就会感到身心放松的人。
This one targets those who feel emotional comfort from physically holding a beer .
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受众心理与广告定位策略
Audience Psychology And Advertisement Location Strategy
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其定位包括读者定位、广告定位、发行定位三个基本层面;
Its orientation includes three basic levels including orientations of readers , ads , and distributions .
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论商业广告定位的心理策略
On Psychological Tactics of Commercial Advertisements
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影响品牌广告定位的几个基本因素
Influential Factors of Brand Advertisement Positioning
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保健食品广告定位策略分析
Advertisement Orientation Strategy for Healthy Foods
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商业广告定位的心理策略包括两方面:(1)认知心理策略:包括树立第一、跟随第一和非可乐型的定位策略。
The psychological tactics of commercial advertisement orientation includes two aspects . First , cognitive tactics : i.
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深刻认识影响品牌广告定位因素的重要性,是做好品牌广告定位的有力保障。
Deeply recognizing the importance of the influential factors is the powerful guarantee for brand advertisement positioning .
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品牌形象的广告定位
Advertisement Location of Brand Image
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文章从文化的视角分析探讨广告定位,阐述其现实意义。
This article is aimed at discussing the advertisement positioning from the viewpoint of culture to elaborate its realistic meanings .
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第二章:运用广告定位理论和广告诉求理论对广告语言进行分类。
Chapter 2 : Making use of theories and advertisement of the advertisement fixed position claims theories to carry on a classification to the advertisement language .
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企业发展壮大,离不开品牌广告定位,品牌广告定位是否准确取决于市场(地点)、产品、价格、推广四大因素的影响。
The development and expansion of business enterprises need brand advertisement positioning . The accuracy of its poisoning depends on its market location , product , price and promotion .
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所有政府后,沉寂了谷歌和他人的行为广告定位技术,谷歌和雅虎已彻底扭转,并提供一种简单的方法退出广告定位。
After the all government hush over Google and others'behavioural ad targeting techniques , Google and Yahoo have turned around completely and provided an easy way to opt out of ad targeting .
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城市户外广告选址定位信息系统的构建
Construction of Urban Outdoor Advertisement Site-selecting and Positioning Information System
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对广告色彩定位的探讨
Discussion on the fixed position of the advertisement colors
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论广告的定位策略
On the strategy of advertising positioning
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本文以旅游城市户外广告形象定位设计研究作为研究主题,以承德市户外广告为例。
The paper takes study on image design of tourism city outdoor advertisement as theme and takes Chengde city as an example .
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对于汽车本身以及汽车广告的定位和诉求,在国内外有质的不同。
There is a qualitatively different at home and abroad in the location and demands of car ads and the car itself .
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沿海地方高校广告专业的定位
The Positioning for Advertisement Specialty of Local Colleges in Coastal Area
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新闻视频中广告片段精确定位方法研究
Study on Precise Commercial Segments Location in News Video
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广告创意的定位策略
On the Positioning Strategy of the Advertisement Creation
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体育广告的目标定位及市场策略
Goal Orientation and Market Policy of Sports Advertising
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论体育广告的文化定位
Research on Culture 's Orientation of Sports Advertisement
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有些广告网络提供定位广告或垂直广告,以使广告投放更精准。
Some networks offer certain targeting or verticalized capabilities that allow more refined advertising reach .