广告市场策略

1

其次，关于科技期刊广告目标市场选择策略，主要的考虑因素应是科技期刊读者的信息需求，以读者的广告信息偏好为标准来对行业目标市场进行细分。

The first consideration in target market choice is the information preferring of audience , and segmentation the advertiser market is also according to this standard .
2

首先，关于科技期刊广告的市场竞争定位策略，通过SWOT分析法，确定科技期刊只能作为广告市场的补缺者而寻求自身的发展空间。

Then analyses the choosing of strategies about market competition position and marketing matrix . ① Using the SWOT means , ascertain the Scientific and Technical Periodicals ad as a stopgap .
3

报纸分类广告的市场化运作策略

Marketability operation strategy of classified advertisement of newspaper