市场链理论
市场链理论-
包括将市场链理论和业务流程再造理论植入电信内部、对现有客户经理制进行创新、构建全方位的营销服务渠道、综合客户服务平台、特许经营、虚拟经营、窗口营销等。
The papers include reengineering the market chain and business process theory into the internal telecommunications , innovation of the existing client manager system , constructing all-round services of the channel marketing , integrated customer service platform , franchising business , virtual management , window marketing , and so on .
-
将交易成本经济学与市场价值链理论结合起来探析产业集群的竞争优势。
Associate the transaction and cost economics with market value chains theory to find and analyze the competitive advantage of industrial clusters .