媒介战略

在选择媒介战略时，媒介计划者开发出4M的最佳组合，即市场、资金、媒介和方法的最佳组合。

In developing the media strategy , the planner develops the best blend of the4Ms & markets , money , media and methodology .

媒介战略管理案例分析。

Media strategy management case analysis ii .

论媒介战略管理的环境分析

On the Environmental Analysis of the Strategic Management of Medium

随后本论文详细介绍了实施媒介战略成本管理的具体步骤，即价值链分析、战略定位分析、战略成本动因分析，并具体探讨了如何通过价值链的重构来实施媒介战略成本管理。

Secondly , this article introduces the steps about SCM implementation precisely , including value chain analysis , strategic positioning analysis , and cost driving analysis . And the way how to realize MSCM through restructuring value chain is also explored .

中国邮政直邮商函媒介发展战略研究

Research on development strategy of direct mailing in China

中国卫视媒介差异化战略研究

The Study of Differentiated Strategy of Satellite TV in China

中国媒介集团发展战略的几个问题

Reflections on the Developmental Strategy of the Chinese Media Group

论中国媒介的购并战略

On the Merger and Acquisition Strategy of Chinese Media

如何看待受众是思考媒介企业愿景战略、确定愿景方向的根本问题。

So how to look on the receiver is the key problem when we think about media enterprises ' vision stratagem .

市场经济视野下中国媒介集团多元化经营战略分析

View of the Market Economy Diversified Media Business Strategy and Analysis

传媒生态的平衡决定着媒介可持续发展的战略目标能不能实现。

It is said that balance of media ecology decides strategic target of media sustainable development whether or not to realize .

把市场营销想象成是放着广告、公关、媒介宣传、销售战略等等的一个仓库。

Think of it as the storehouse for such things as advertising , public relations , media planning , sales strategy , and more .

媒介融合背景下媒介组织战略弹性的构建

The Strategic Flexibility Construction of Media Organization under Media Convergence Circumstance

媒介趣味是当代媒介经营战略的核心竞争力与资源之一，是检验媒介定位的重要标尺，也是创造、扩散与延伸媒介品牌的要素。

Media taste , as one of the core resources and competitiveness of media management strategy is an important measure of the position of media , and a vital element to create , spread and extend the media brand .

后者是将存在互补优势的媒介组织与非媒介组织以战略联盟形式构筑并拉长产业链条。

The latter is to construct the medium organization that the existence repairs the advantage with each other with the non - medium organization with the strategic alliance form and make the industry chain longer .

近年他又努力开辟媒介管理学研究的疆域，获得了学界认可，《媒介管理学》、《媒介战略管理》是这方面的代表作。

In recent years , professor Shao has also made great effort to open the new field of media management research and received the authorization from the academy .

我国媒介公共关系在特有媒介体制下，应实行全球化思考，本土化落实，借鉴世界上已有的经验和成果，进行批判地吸收，形成适合中国国情的媒介公共关系发展战略。

Within the particular media institution , China ' sMedia Public Relations ought to have a global vision and practice localization , modeling and adopting critically existing experiences in the world so as to develop aset of Media Public Relations strategy in accordance with Chinese condition .