体育产业链

关于打造大众传媒环境下体育产业链的思考

Thoughts on the Setting-ups of the Sports Industry Chain in the Surroundings of the Mass Media

在此基础上，对大冬会体育场馆的建设、管理与运营，周边地区的规划，体育产业链，旅游业，房地产业等方面的发展提出了建议。

Suggestions to the city 's development are also given in the fields of construction and management of sport , developing plan for surrounding areas , chains of sport industry , tourism and real estate .

从体育产业链打造的角度入手，通过对产业链中体育、企业、传媒三者之间关系的分析，探讨了中国体育产业化进程中的问题与对策。

Starting with the perspective of setting up a sports industry chain , this essay attempts to discuss the drawbacks and the strategies of the sports industrialization process via giving an analysis on the interrelations between the sports , enterprises and the media in this industry chain .

体育产业价值链管理效应与运用研究

Research on the Effects and Application of Sports Industry Value Chain Management

在此基础上，构建了体育产业价值链体系，揭示了体育产业价值创造系统内部的价值活动规律。

Then it establishes the value chain system of sport industry and reveals the law in sports industry value-creating .

从管理理念、组织形式、管理方式对体育产业价值链管理模式进行了较为系统、全面的研究。

It carries out a systemic and all-around study on the management pattern of the value chain of Chinese sports industry from the aspect of the management theory , organizational form and management style .

主要取得以下成果：（1）构建了两条体育产业价值链，它们分别是以竞技赛事为核心的体育产业价值链，以健身锻炼为核心的体育产业价值链。

The main achievements are shown as follows : ( 1 ) Two value chains of sport industry are established . They are value chain of sport industry centred on competition and value chain of sport industry centred on fitness .

首先对体育产业价值链管理进行了阐述，同时深入分析了健身俱乐部运营中最重要的三个价值：顾客价值、俱乐部价值和产品价值的内涵，出健身俱乐部管理的实质既是俱乐部资源的最大化。

The author expatiated on the value-chain management of sports industry , thoroughly analyzed three most important values for working an athletic club : custom value , club value and product value , and concluded that the essential of athletic club management is to maximize the club resources .

体育经纪人塑造体育产业链的思考

Ideas on sports broker building sports industrial chain

体育经纪人在构建体育产业链中的应用研究

Practical Study on the Sport Agents in Constituting the Sport Industry Chain

湖泊型体育训练基地的旅游化开发，既是体育产业链延伸的要求，也是体育与旅游产业融合发展的必然趋势。

Tourism development of lake-based sports training centers is both the request of extending the sports industry chains and the inevitable trend of the integration of sports industry and tourism .

海南应加大体育赛事的宣传促销力度，延伸体育赛事旅游的产业链，推广销售海南特色赛事旅游纪念品，发展多种形式的旅游产品。海南应注重赛事的后续效应和可持续发展。

Hainan should strengthen advertisement power , extend the industrial chain of sports events tourism , and focus on the event follow-up effect and sustainable development .

3将体育产业系统作为一个复杂适应系统来探讨，在研究体育产业价值链管理模式时，充分体现了这类系统的特点：主动性、灵活性和可操作性。

It discusses sports industry as a complicated adaptive system , the feature of which is fully presented for the study of the management pattern of value chain : initiative , flexibility and operability .