产品文化

本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。

The article analyzes such culture business by product culture , brand culture and enterprise culture .

几乎所有成功的企业都很重视文化的竞争力。文化对营销的作用主要体现在企业文化、品牌文化、产品文化三个方面。

Almost all successful enterprises pay great attention to cultural competitive power , which includes enterprises culture , brand culture and product culture .

涟钢冷轧产品文化营销策略研究

Study on the Culture Marketing Strategy of Cold Rolling Product in Lianyuan Steel Factory

因此，不同的受众群体也逐渐表现出对变化中的电视产品文化语境的认同。

As a result , the television viewers of different contexts have shown their gradually acceptance to the exchange of contexts of television cultural products .

此外，还会对企业、品牌、产品文化以及价值联盟建立等问题进行讨论。

After that , the thesis will discuss how to establish corporate , brand and product culture , and value alliance with other corporate and organization .

1996年，为白酒业群雄并起阶段，产品文化由工业酒向品牌酒过渡，由自然消费向酒文化被动消费过渡；

1978 ~ 1996 , featured by brutal market competition , industrialized liquor evolved into brand liquor , liquor culture transited from natural consumption to passive consumption ;

从方法上来说：首先要利用产品文化的表现特质进行本土化设计，其次要从需求出发根据细分市场差异性进行本土化设计。

As a way of operation , first should use the represent character of product culture to design , then , based on demanding and market segment , to design .

本文对涟钢冷轧产品文化营销的现状与不足进行分析，提出涟钢冷轧产品文化营销策略与对策。

Infiltration and effect to cold rolling product culture marketing present situation and insufficient points are analyzed . The cold rolling product culture marketing strategy and the countermeasure are proposed .

应该将品牌营销与自身的发展及本企业的产品文化相结合，尊重并借力前期市场经营形成的形象加以完善与提升，使品牌形象立体化、形象化。

Respect and leveraging the enterprise culture that formation of pre-market operators . Go on perfecting and upgrading them , so that the brand image of the three-dimensional , visualization .

本文尝试探讨了茶业文化营销的三种模式，即茶业企业产品文化营销模式、品牌文化营销模式、企业文化营销模式。

The paper tried to discuss the three models on the tea cultural marketing , namely the model of tea product cultural marketing , brand cultural marketing , and enterprise cultural promotion .

由于中美电视产品文化语境存在着明显的差异，电视产品在跨文化交流中势必会呈现出各自不同的性质、功能和结构。

Because of the obvious differences between contexts of Sino-US television cultural products , the products from these two countries have shown their different nature , function and structure when making Trans-Culture communication .

我国大多数文化旅游地建设处于初级阶段，产品文化含量低，不能充分彰显文化旅游的特点。

The development of most cultural tourists sites in China are in primary stages with the characteristic of low cultural content of the products , which can 't embody the feature of the cultural tourism completely .

然后，分三部分，分别从产品文化、品牌文化和企业文化角度，较为细致地介绍即墨老酒感恩主题绿色文化营销策划方略。

Then , from the perspective of the cultures on production , brand and corporation culture , the strategies of the green cultural marketing by the theme of " Thanksgiving " is presented detailedly in three parts .

进而提出了传承民族文化，赋予产品文化的内涵，才是优良产品能流芳百世的根源，提升产品的综合质量和自身的商业竞争力，促进我国民族工业的发展。

It is reason why product has the eternal cultural implication that national culture being inherited and giving products implication . It can promote comprehensive quality of the products and own commercial competitiveness and promote the development of national industry of our country .

但同时海南旅游业发展仍存在很多问题，如旅游产品文化内涵有待挖掘，行业管理水平有待提升、品牌知名度和美誉度较低等。

However , many problems exist in the process of tourism development in Hainan , such as cultural connotation of tourism products needs for mining , moving up the level of industry management is required , the degree of brand awareness and reputation is low .

产品缺少文化和内涵，

and they don 't bring much culture into their products .

体育运动具备文化产品和文化服务的基本特性。

Sports has basic characteristics of cultural products and service .

挖掘旅游资源的科学文化内涵，提高旅游产品的文化品位

Tapping Cultural Connotation of Tourist Resources and Raising Cultural Level of Tourist Products

丝绸手绘产品的文化内涵发掘与产品创新

Cultural Connotations and Product Innovation of Hand-painted Silk Products

国际文化贸易是指文化产品和文化服务的贸易活动。

International cultural trade is the trading activities in cultural goods and services .

基于效果的文化产品跨文化传播及文化产业发展路径探析

Analysis Based on Results of the Path of Cultural Products ' Intercultural Communication

华强集团是一个电子产品和文化为基础的工业的企业集团。

Huaqiang Holdings is a conglomerate with interests in electronics and culture-based industries .

因此，工业设计也可称之为产品的文化设计。

So it may also be named as cultural design of the products .

数码产品设计文化研究

The Research on Design Culture of Digital Products

对流行产品及其文化的思考

Thoughts on Popular product and Its Culture

降低影视产品的文化折扣是中国影视业走向世界的重要手段。

Reducing cultural discount is essential in expanding international market for Chinese film and television products .

根据本文的研究目的，文章首先提出了两个关键的概念，产品创新文化与工艺创新文化。

The author first proposes two key concepts , product innovation culture and process innovation culture .

主导产品有文化用纸印刷，学盟牌防近视簿、准信封等。

Main product contain culture print with the paper , learn alliance brand defend myopic , standard envelope etc.

强化未来旅游需要的意识、生态平衡与环保的意识、整体开发和旅游产品的文化意识；

Strengthening the awareness of the demands of the future tourism , ecological balance , environmental protection , integral exploitation and tourism products ;

作为这一领域中的特殊产品，文化商品以其特殊性不断推动着社会的发展。

As the special product in this domain , the culture commodity are constantly pushing forward the development of society with this particularity .