顾问式营销

TT人寿四川分公司顾问式营销模式研究

The Consultant Marketing Scheme Research for TT Life Insurance Co. , Ltd Sichuan Branch

论文的创新点在于针对纳米陶瓷复合材料营销活动，将4V理论和顾问式营销理论结合起来对其进行系统研究。

The theory of 4V and the theory of marketing consultant are integrated to research the marketing activities of Ceramic Nano-composites is innovation of the paper .

四是，实施顾问式营销的策略。

The fourth strategy is the implementation of the consultant marketing strategy .

顾问式营销与个人客户服务创新

Adviser-guided Marketing and Individual Client Service Innovation

本文将纳米陶瓷复合材料顾问式营销的实施研究分为四部分：第一，实施准备阶段。

This thesis is divided into four parts to research consulting marketing implementation in the nano-ceramic industrial .

论文的研究成果可以为纳米陶瓷复合材料顾问式营销提供比较系统的理论指导，希望能为有意采用顾问式营销模式的企业提供参考。

The research achievement of this paper can provide systematic theory direction for using consultant-type marketing in Nano-ceramic industrial and also can provide reference with the companies which want carry out consultant-type marketing .

顾问式营销应用于纳米陶瓷复合材料的研究还处于探索阶段，这方面只形成了一些零散观点，尚未形成一个相对完整的理论，更谈不上在实践中发挥系统地指导作用。

The research of marketing consultant used in nano-ceramic composite materials is still in the exploratory stage . The research of this area has only a few scattered ideas , not yet has formed the complete theory .

强化攀成钢与客户之间的紧密合作关系，完善出口销售渠道，建立无缝营销，开展顾问式营销，对市场变化快速响应。

The cooperation between PCG and its customers should be strengthened , seamless pipe sales management system to be established , export channels to be expanded . Consulting sales is used to have a quick response to the market change .