超市营销策略

1

基于SWOT分析的地下超市营销策略研究

Study on Underground Supermarket Marketing Strategy Based On SWOT Analysis
2

总体来说，通过合理运用联合分析的计算结果，可以使得超市营销策略的选择更具操作性。

Overall , through the rational use of the calculation results of the conjoint analysis , the operators can make the supermarket marketing strategies more operational .
3

基于以消费者为中心的理念，运用4C营销原理，提出本土超市的营销策略，并论述了基于顾客需求、成本、便利和沟通的具体操作方法。

Finally , 4C principle has been used to set up a native supermarkets ' marketing tactic , according to the idea that focuses on the consumer . The concrete steps about Customer needs and wants , Cost , Convenience , and Communication have been shown .