行为决策理论

心理会计与推理选择是行为决策理论的两个重要领域，本文主要综述它们在消费者偏好建构中的作用。

Mental accounting and reason-based choice are two important researches in the behavioral decision theory .

随着行为决策理论的发展与兴起，决策的研究方向逐渐回归到决策主体，即对认知和实践具有支配能力的决策者本身。

With the development of behavioral decision theory , the direction of decision-making gradually returns to the decision-maker themselves , who are in control of cognitive and practical capacity .

行为决策理论及决策行为实证研究方法探讨

A Probe into Behavior Decision-making Theory and Empirical Research Method of Decision-making Behavior

行为决策理论用行为科学的观点和方法，对人类的决策活动进行描述、解释和预测，它主要研究的是描述性决策理论。

Behavioral decision theory is used to describe , explain and forecast the human decision behavior using behavioral scientific view and method . It emphasizes on the study of descriptive decision theory .

本文首先在借鉴国内外相关研究成果的基础上，运用信息不对称理论、农户行为决策理论和政府规制理论，提出了理论分析模型和实证研究方法。

Based on the theories of asymmetric information , household behavior , market failure and governmental regulation , this paper firstly makes a systematic literature review of domestic and foreign relevant researches , constructs the theoretical model .

与传统的决策理论不同，行为决策理论不再沿用理性人、经济人的假设，而是对决策者个人行为选择进行了新的诠释，转向在认知、评价、判断等层面的研究。

Unlike the traditional decision-making theory , the behavioral decision theory emphasis on the cognition , evaluation , and judgment , giving a new explanation to the behavior of the decision maker without the assumption of being rational and economic .

近年来，随着行为决策理论兴起，研究发现了越来越多的违背标准化决策理论和偏好公理的现象，情境效应便是这些研究中的一个分支。

Recent years , along with the popular of behavioral decision theory , more and more researchers found there are some phenomenons violate the traditional normative decision theory and preference axiom , and context effect is one branch of them .

作者对行为决策理论发展的历程及各阶段中决策行为的实证研究方法进行了梳理，发现决策行为的实证研究方法在很大程度上决定了行为决策理论发展的进程。

This paper sums up the development process of decision-making theory and the empirical research methods of decision-making behavior in different phases , and finds that the empirical research method of decision-making behavior influences the development of behavior decision-making theory to a large degree .

犯罪行为决策的理论模型主要可分为犯罪理性模型、犯罪期望效用模型和犯罪前景理论模型。

There have been three kinds of theories of criminal choice : Crime rational choice models , criminal expected utility model , and the criminal prospect theory model .

我国居民体育消费行为决策过程的理论研究

Study on the Theory of Citizen Sports Consumption Behaviors ' Decision Process in China

威胁评估实际上是一个推理、决策的行为，而决策理论为推理、决策提供了理论方法。

It is a action of inference and decision making and the decision making theory provides theoretical approaches for inference and decision making .

在传统的决策理论研究领域一般分为两个阵营，一个是基于理性决策研究，另一个是基于行为规则的决策理论研究。

The traditional decision-making theory domain is generally divided into two camps : one is based on rational decision research , the other is based on the rule decision theory .

这种新的以过程为中心的研究思路，需要将传统战略管理理论与行为科学、决策理论、心理学等进行深度的融合，才能真正把握战略产生的内在机制。

The new rout of research focused on process need merge behavior science , decision theory and psychology into traditional strategic management . Then we can grasp the inner mechanism of strategic process really .

本部分内容的研究为出行者行为决策分析提供了理论基础和数据依据。

The study of this part offers the theoretics and date base for traveler decision-making . 5 .

习惯域理论是Po-LungYu于20世纪80年代初提出并进行系统研究的一种关于人的行为与决策模式的理论，我们称其为个人习惯域理论。

Habitual domains theory ( HDT ) is a behavior and decision analysis theory proposed and studied in 1980 's by the distinguished professor Po-Lung Yu of management science , USA. We call it personal habitual domains theory .

以运动承诺理论为基础，采用访谈和解释结构模型法建立锻炼坚持机制的概念模型，提出个体行为坚持的认知决策理论框架。

In order to explain the mechanism and cause of college students persisting in or quitting out exercise , a mechanism model of exercise persistence ( MMEP ) was constructed using the method of interview and interpretive structural modeling method ( ISM ) based on the sport commitment theory .