渠道冲突

PC企业的分销渠道冲突及管理

Channel Conflict and Management of PC Producer

TJ公司渠道冲突的解决方案

The Marketing Channel Conflict 's Solution for TJ Company

本文首先进行了渠道冲突方面基本理论的阐述，并对我国PC行业渠道冲突的现状进行了详细的介绍；

This text has carried on the exposition of the basic theories of the channel conflict at first .

本文主要分析了目前有关渠道冲突的理论，PC产业的特点和我国PC产业的渠道模式，提出了一些解决PC产业渠道冲突的方法。

The dissertation is about the channel conflict of PC industry . It focuses on channel conflict during the pc industry marketing progress and come to some plan to settle the channel conflict .

其中，在渠道冲突方面，本文提出，传统家电厂商必须像PC厂商学习，只有通过渠道成员的战略协作，才可能减小渠道冲突，降低渠道成本，达到双赢的效果。

Especially , it 's been pointed in the article that the traditional home appliance manufacturer must study from that of PC manufacturer . Only by the channel members ' cooperation , it can reduce the channel conflicts , channel costs .

并且对以后可能发生的渠道冲突提出了一些建议，为改善ZH公司的营销现状提供了一个参考。

Moreover , it gives some recommendations for the resolution to possible conflicts in the future , which serves as a reference for ZH Company in the way to improving its marketing situation .

在此背景下，通过对TJ公司渠道冲突现状的的分析以及目前渠道模式的研究试图重新设计新的渠道模式和新的具体措施以解决TJ公司的渠道冲突。

This paper try to analyze the channel conflict situation and the update channel model , then redesign new channel model and new details ways to solve the problem of marketing channel conflict questions for TJ group .

YS公司是我国中型医药生产企业之一，近年因存在着一些渠道冲突问题，制约了企业的发展，导致销售额下滑。

YS Company is one of the medium-sized medical manufacturing enterprises of our country , because some channel conflict problems exist in recent years , the development of the enterprise has been restricted and the sales amount glides .

第四部分为支撑策略研究，通过BDF公司与家乐福之间的渠道冲突管理案例研究，从实践中总结、归纳得到渠道冲突管理措施，用来支撑具体的渠道冲突管理策略。

The fourth section supporting strategic research , through BDF channel between the company and the Carrefour conflict management case studies , summarized from practice , summed to obtain channel conflict management measures used to support specific channel conflict management strategies .

基于模糊矩阵对策的渠道冲突谈判机制研究

On Negotiation Mechanism of Channel Conflict Based on Fuzzy Matrix Games

渠道冲突的实质是利益冲突。

The essential of channel conflict is the conflict of benefit .

种子行业分销渠道冲突探析

Analysis of the Contradiction in the Retail Channel of Seed Trade

家电企业渠道冲突分析及对策研究

The Analysis and Countermeasure Research on Channel Conflict of Household Appliance Enterprises

通信企业分销渠道冲突管理研究

A Study of Channel Conflict Management in Chinese Communication Enterprise

营销渠道冲突的博弈分析与应对策略研究

The Anlysis of Game Theory about Marketing Channel Conflict and Answer Statices

渠道冲突是渠道管理的重要内容。

Channel conflict is one of the basic elements in channel management .

本文将分析D公司服务销售渠道冲突的成因，并针对这些原因结合渠道冲突管理的相关理论提出解决办法。

This paper will analyze the causes of channel conflict .

关系营销导向对渠道冲突的影响研究

A Empirical Study of Influence of Relationship Marketing Orientation on Channel Conflict

营销渠道冲突的处理

The Treatment of the Conflicts among the Marketing Channels

渠道冲突的博弈行为分析

The Analysis of Channel Conflict Based on Game Thoery

渠道冲突是渠道合作的伴生物。

Sales channel conflict derives from sales channel cooperation .

客户关系成熟期营销渠道冲突影响因素研究

Study on Channel Conflict Influence Factors in Maturity Period

营销渠道冲突管理理论研究述评

Review of Conflict Management Theory in Marketing Distribution Channel

渠道冲突往往使企业事倍功半，难以取得良好的业绩。

Channel collision often result in inefficiency , and difficulty to achieve excellent performance .

论制造商网络营销与传统营销渠道冲突的管理策略

On the strategies for conflict management of Internet marketing channels and traditional marketing channels

三是家电流通中的多渠道冲突；

The third is the multi - conflict of the circulation of the industry .

运用博弈思想和方法对渠道冲突进行分析。

Analyzed channel conflict by using game theory .

电子商务环境下新型渠道冲突的管理

Under Electronic Commerce Environment New Channel Conflict Management

第二，提出了激发具有建设性的种子营销渠道冲突的思想。

Second , it has proposed the thought with exciting constructive seed marketing channel conflicts .

渠道冲突管理的生命周期观&机会主义及其治理机制

The Lifecycle Viewpoint of the Management of Channel Conflict - Opportunism and Its Governance Mechanism